冯雨雪

First of all，I must admit that my conception is diverse. It is from different fields. This seems like a society which is complicated but interrelated. Each person lives in the world but cannot see or understand the world. In growing， each person has been longing for forward development. However， where is the front？ Is the front a specific physical concept or just a spiritual direction？ It is very difficult to answer such as question.

The rescue operation is the theme and the key element of my collection. Just imagine that an endless military action is being staged. The city is destroyed and families are forced to separate. As in the darkness before the dawn， there is still a long way for the victory to come. However， people are all in a brave fight. They look forward to the future， believe in justice and fight for an ideal new life.

Therefore， this collection based on apparel functionality， uses a new kind of urban womens clothing as the key point， which is reflective， waterproof， floatable， flexible， innovative and comfortable， eye-catching and in the meantime blurring the gender lines. Inspired by the movie Dunkirk， my collection takes the war and life described in the movie as a starting point and reflects on the pain and disaster caused by war to humanity both physically and mentally.

This collection starts with the idea of self-protection， concentrating on the function and structure of the clothing， only just on its artistic and aesthetic expression. So， when I select the apparel fabrics， I pay special attention to their performance. For instance， I use waterproof fabric to achieve self-defense in case of special circumstances. I also use some reflective fabrics to make clothing shining and alarm-raising in unusual situations under light. I even borrow some principles of lifejacket， as I fill the foams into the waterproof fabric， so that in addition to water resistance my clothing also has self-protection function. Such design represents my understanding of clothing： it is not only a piece of cloth or a form of art. What I have explored is the role that clothing plays in our real life and the specific aspect that people care about at different times， in different societies and under different social systems.

Thought the brand to convey positive and optimistic towards life and belief， hope can encourage and find ourselves in every dilemma， Achieve the balance between dream and reality strong .be fearless and move towards the future.

Combined with the needs of consumer for urban casual clothing， it integrates concepts of sports， outdoor， military and technology， and satisfies men and women consumers to provide fresh concept of art clothing. Looking for a new model of combination of garment and innovation technology.

For this collection， first of all ，in the early research stage， mainly reflected in the extraction of design elements and the determination of the theme concept， the extraction of cultural background from the film， historical background and events as the key point of the entire theme， thinking about the content of the film to give to humans .The reflections brought by the society are used to inspire design ideas， such as keyword ，wars， peace， hope， love， and the extraction of keywords， and gradually form the thoughts that the series wants to express and convey. The human being in pain is brave enough to express a fearless， courageous thought that hopes to become the DNA of the series.

Second， at the stage of design ， combined with market analysis， in the current garment industry and trade development process， the basic positioning of clothing， price， brand recognition， marketing methods， etc.， and then reverse the direction of thinking design， the choice of surface materials Wait. Including the capture of market conditions and the grasp of popular trends in the market and promotion stages.

After the exploration and research of this theme， I learned not only the part of the costume design， but also strengthened my understanding of the entire garment industry， understood the position and role of the costume design in the entire business process， and gained a more profound and comprehensive understanding. This industry， and began to reflect on the significance of design for the entire business process， and later as a fashion designer， how to re-understand themselves， understand the market， position themselves， and find a suitable career development and industry planning， although only a few Month of graduation project， but the harvest is far more than this， not only in the professional skills and technical research on their own a certain degree of improvement， enhance their professional professional knowledge， but also their own global vision， market grasp and research capture capabilities ， As well as the entire clothing industry has brought deep thinking and understanding.