翻译：常 青

Storytelling—The Most Powerful Communication Tool in History

讲故事——空前有效的交流工具

翻译：常 青

你喜欢讲故事吗？平时会有人给你讲述不同的故事吗？有的时候，如果你在与别人沟通时遇到了瓶颈，不妨试着用故事的形式来阐述吧，相信你会收获意想不到的效果哦！

Human history begins with stories. These stories were so important that they were memorized and passed down for countless generations. Storytelling is an ancient and powerful tool. The ability to1)process, remember and communicate stories is man’s oldest and best trick.

Actually, stories teach better than2)lectures. This process of3)narrative gives a lesson much more powerfully than other ways.

We long for inspirational stories. We read these stories of4)perseverance and success because we want to be inspired, looking for5)motivation to act upon our own dreams.

Good stories6)engage audiences.

For example, I had a job where I had to tell actors to be on time for a performance. I could have just yelled at them, or just repeated the time over and over again. Instead, I told them a true story. The year before, one of the actors was late. We replaced her. She didn’t get a chance to perform.

词组加油站

pass down 流传

act upon 对……起作用

yell at 对……吼叫

over and over again

反复地，再三地

1) process [prə'ses] v. 加工，处理

2) lecture ['lektʃə] n. 讲座

3) narrative ['nærətɪv] n. 故事，叙事

4) perseverance [,pəːsɪ'vɪərəns] n. 坚持不懈

5) motivation [,məʊtɪ'veɪʃən] n. 动力

6) engage [ɪn'geɪdʒ] v. 使加入

Then, none of the actors were late. The narrative made an emotional connection with them.

The next time you need to communicate something, think about how you can make it a story.

Let’s tap into our most powerful communication tool—the ancient gift of narrative.

词组加油站

tap into 挖掘

故事是人类历史的起源。这些故事尤为重要，人们将其铭记于心并传诵了一代又一代。讲故事是一个历史悠久的有力工具，整理、识记和传诵故事是人类最古老而又最值得称道的技艺。

事实上，故事传授要比课堂传授更好。叙述故事的过程让人受益匪浅，远比其他方法有效。

我们往往期待发人深省的故事。我们读着关于坚持不懈继而马到功成的故事，因为我们想从中得到启发，从而勇往直前，追逐我们的梦想。

好的故事会让听众参与进来。

例如，我在工作中需要告诉演员们在演出时不要迟到。我本可以向迟到的人怒吼，也可以只是再三强调报到的时间。然而，我只是告诉了他们一个真实的故事。一年前，有名演员迟到了。于是我们将她替换掉，她也失去了上台表演的机会。

然后，再没有演员迟到了。这个故事牵动着每位演员的思绪。

下一次，当你想给别人传递信息时，思考一下该如何以故事的形式传递出来吧。

让我们一起挖掘我们那最强大的交流工具——讲故事的古老天赋吧。