彭威+王嘉昀

[摘 要] 出版社竞相引进国外童书以求在童书市场上占据有利态势，过度依赖引进童书导致原创童书发展空间受到严重挤压。本文挖掘当当网平台童书数据，分年龄段将畅销榜Top 500的原创童书与引进童书的售价、折扣、评论数、好评数和三年畅销书排行榜Top 20占比等数据进行比较分析发现：畅销榜Top 500中原创童书整体市场表现不如引进童书，引进童书质量参差不齐却售价普遍高于原创童书，Top 20中原创童书明星产品数量远低于进口童书。基于此，本文提出适当限制引进童书、正视原创童书价值、加大力度鼓励原创童书创作的建议。

[关键词] 原创童书 引进童书 当当网 数据挖掘

[中图分类号] G231 [文献标识码] A [文章编号] 1009-5853 （2017） 04-0064-05

Contrastive Analysis between Originol Chinese Childrens Books and Imported Childrens Books： Based on Dangdang Bestseller List Dada Crawling and Analysis

Peng Wei Wang Jiayun

（School of Information Management， Wuhan University，Wuhan，430072）

[Abstract] Chinese publishing groups try to seize the advantageous position through importing international childrens book copyrights. However， too much importation has squeezed out the developing space of domestic childrens book industry. This paper tries to crawl domestic and international childrens book data from Dangdang platform and then compares and analyzes sale price， discounts， comment numbers， thumb-up comment numbers of Top 500， each percentage of best-selling Top 20， etc. It finds out that the overall performance of domestic children books lose much against international childrens books in Top 500. Although not all international books are of great qualities while the importation childrens book prices are higher than domestic childrens book prices generally. And in the Top 20 all-star childrens books， the number of importing books is much higher than the domestic books. Based on that， it provides three suggestions—proper limitation on importation childrens books， reevaluating domestic childrens book value and strengthening the creation of domestic childrens books.

[Key words] Original domestic childrens book Importedf oreign childrens book Dangdang.com Data crawling

1 引 言

隨着经济发展和教育观念的转变，儿童图书以其特有的教育性、传承性和趣味性，成为儿童家庭和学校教育的必需品，也成为各大出版社市场的必争之地。出版业界普遍将过去十年称为童书发展的“黄金十年”。这十年间，儿童图书出版呈现“爆发性”[1]销售和繁荣发展。据统计，我国每年出版童书6亿册，童书年出版产量位居世界第一，年产值连续十年以两位数的发展速度增长，成为中国出版界最具活力和潜力、发展最快、竞争最为激烈的板块。随着出版全球化和国际化，引进版童书成为国内少儿出版市场炙手可热的畅销品种。大量引进童书一方面培育了市场，提高了童书出版的整体水平，鼓励原创童书参与国际高质量童书行业竞争，为我国儿童读者提供多元化童书选择；……