◇ 文 |田 东

老板，来一碗企鹅鸡汤

◇ 文 |田 东

2017年5月17日，腾讯公司公布当年第一季度财报。今年前三个月，腾讯归属上市公司部分的总收入为495.52亿元（71.82亿美元），同比增长55%；净利润145亿元人民币，同比增长58%。

财报一公布，腾讯股价应声大涨，成为全球第九大上市公司。

马化腾是怎么想到做QQ这个东西的？微信是怎么来的？腾讯游戏是怎么战胜盛大的？江湖传闻的腾讯员工平均月薪6万多是真的吗？……那个几乎代表了腾讯公司形象的企鹅，是怎么一步一步从一个不起眼的小卡通，成长为如今全球商业市场上的一只巨无霸的呢？

如果你想知道比较靠谱的答案，进而“顺便”收获点关于商业运作、公司管理、企业方向等方面的“干货”，读一读由著名财经作家吴晓波耗时5年多完成的《腾讯传》。

吴晓波的品牌保证加上腾讯18年来对大众生活的高度参与和影响，以及这只企鹅和MSN，还有360，以及和几乎所有中国互联网门户网站、游戏网站、邮箱网站的相爱相杀，让本书的阅读快感不亚于一部精彩的商战小说。书中不时蹦出的八卦，顺带可满足很多人的窥私癖。

On May17th, 2017, Tencent published its first-quarter financial statements of 2017. In the first three months of 2017, the general income of Tencent as a listed company is 49.552 billion yuan (7.182 billion dollars)which increases by 55% on year-on-year basis. The net profit is 14.5 billion yuan which increases 58% on year-on-year basis.

As the financial statements were published, the share price of Tencent rose correspondingly, which made Tencent the ninth largest listed company in the world.

What drove Ma Huateng to create QQ? How did Wechat come into being? How did Tencent beat Shanda Games? Is it true that the average income of the Tencent employees is more than 60,000 yuan? ...... How did the penguin which almost represents the image of Tencent grow up from an ordinary cartoon figure into a tycoon in the global commercial market?

If you want to get a reliable answer and then get some “real stuff”about business operations, company management and enterprise orientations “by the way”, you should read Biography of Tencent which was written by Wu Xiaobo, a famous writer of finance and economics, formore than 5 years.

The brand guarantee by Wu Xiaobo, the 18 years’ high-degree participation in and influence on people’s lives by Tencent, and the cooperation and confrontation between this penguin and MSN, 360 and other Chinese internet portals, game sites and e-mail sites makes this book as wonderful as a novel on commercial warfare. Gossips hop on this book now and then to satisfy people’s curiosity of others’ privacy.

先说企鹅。那只我们再熟悉不过的企鹅、腾讯的企业形象代表，是怎么来的呢？

QQ的资深用户可能还会有这样的印象：1999年的某天，当时还叫OICQ的那个小聊天工具，突然挂出了两个LOGO图标：一个是原来的传呼机，一个小企鹅。

原来，这是腾讯公司在向用户征集意见——这是中国互联网企业第一次把品牌LOGO的决定权交给用户。结果，企鹅赢得了胜利。