朱惠楠 刘昊

摘要 随着近年来国内外各种农产品需求增长的引导，农产品消费结构的加快变化和加工食品需求迅速上升，农业科技的进步，农业生产规模化、标准化、组织化程度的不断提高，新生态农业开始蓬勃发展，绿色有机农产品及其深加工产品的产业发展形式越来越好，农业产业链的延伸带来的经济效益和社会效益愈来愈多，发展新生态农业及延长及其产业链已成为一个不可阻挡的趋势。至此，笔者围绕研究新生态农业产业链的内涵、发展意义、发展前景及目前行业现状进行描述，结合实际案例，对该产业的各个方面进行分析阐述。

关键词 新生态农业；农业产业链延伸；产业发展；战略

中图分类号 F713.36 文献标识码 A 文章编号 1007-5739（2016）09-0305-03

Abstract In recent years，with the increasing demand for various domestic and foreign agricultural products，the accelerating change in consumption structure of agricultural products and the rapidly rising demand for processed food，the progress of agricultural science and technology，the continuous improvement of agricultural production in terms of its scale，standard and organization. The new eco-agriculture begins to flourish. The development situation of green and organic agricultural products and highly processed products from them is getting better and better，and the extension of the eco-agricultural chain brings more and more economic and social benefits. Development of the new eco-agriculture and extension of its industrial chain have become an irresistible trend. The paper focused on the content of new eco-agricultural chain and the significance of its development，described its development prospect and today's situation，and provided actual cases to analyse and elaborate on all the aspects of new eco-agriculture.

Key words new eco-agriculture；extension of the agricultural chain；industrial development；strategy

1 新生態农业产业链内涵

农业产业链是产业链的一个重要种类，从初级农产品开始，涉及农产品生产、加工、销售等环节，是与初级农产品相关的产业群所组成的网络结构。在实际的生产中，农产品产业链体现在具体的不同农产品方面。农产品相关产业链的长度和宽度主要是由农产品的生物特征和经济特性来决定的。

新生态农业产业链不同于传统的农业产业链，其具有自身特点。新生态农业产业链是指在农产品生产、加工、销售环节使用工业提供的生产资料、运用现代科学技术、采用先进设备、优化生产方法，生产优质产品、提高产品科技含量、扩大销售渠道，促进农业生产从简单的作坊式生产向规模化经营转变的产业生产方式。……