管珊红 周军 许晶晶 黄荣华 付英 王影 曾小军

摘要：【目的】分析江西发展创意农业的优势和劣势，为实现江西从传统农业大省向现代农业强省转变、推动其农业现代化发展提供参考。【方法】通过实地调查和文献资料研究，分析婺源“油菜花”和“凤凰沟”现代生态农业示范园两个成功模式的经验，理清江西发展创意农业的优势和劣势，有针对性地提出江西发展创意农业的对策建议。【结果】江西在资源、区位、政策及特色农产品等方面具备发展创意农业的优势；其劣势在于缺乏整体规划、同质化现象严重，观念意识有待提高，科技创新能力较低，缺乏专业的创意人才，部分创意农业资源未得到充分开发。【建议】加大对创意农业的整体规划和政策支持，转变观念、增强创意农业意识，加强创意农业的市场营销，以科技创新驱动农业创意，加大创意农业人才培育力度及资金支持力度，以推动江西农业现代化的发展。

关键词： 创意农业；农业现代化；优势；劣势；对策；江西

中图分类号： F320 文献标志码：A 文章编号：2095-1191（2016）09-1615-07

Abstract：【Objective】Through analyzing the advantages and disadvantages of developing creative agriculture in Jiangxi province， this paper aimed at providing references for realizing the transformation of Jiangxi from big traditional agricultural province to strong modern agricultural province and promoting the development of agricultural modernization in Jiangxi. 【Method】Through field investigation and literature research， the author analyzed two successful modern eco-agriculture demonstration parks， summarized advantages and disadvantages of developing creative agriculture in Jiangxi， and put forward some countermeasures and suggestions for the development of creative agriculture in a targeted manner. 【Result】Jiangxi enjoyed advantages of developing creative agriculture in resources， location， policies and characteristic agricultural products. Yet there were following problems： insufficient overall planning， serious homogenization phenomenon， weak consciousness， relatively low capacity of scientific and technological innovation， lack of professional creative talents and undeveloped creative agriculture resources in good measure. 【Suggestion】Following measures are suggested to promote modernization of agriculture in Jiangxi： increasing overall planning and policy supports for creative agriculture，changing ideas to enhance the awareness of creative agriculture， strengthening marketing of creative agriculture； driving creative agriculture by scientific and technological innovation， strengthening agricultural creative talent cultivation， increasing funding support for creative agriculture.

Key words： creative agriculture； agricultural modernization； advantage； disadvantage； countermeasure； Jiangxi

0 引言

【研究意義】江西作为一个欠发达农业省份，农业是全省经济的薄弱环节，农村是全面建成小康社会的难点，农民是最需要关心、帮助的群体。要想实现从农业大省到农业强省的转变，其核心是加快推进农业现代化进程（强卫，2013）。创意农业作为创意产业的延伸，把科技、文化、市场、产业与生态环境相结合，通过创新农业业态，实现第一、二、三产业的协同发展，转变农业发展方式，推进农业结构调整（王景山和毛晓雅，2013），必将成为现代农业发展的核心要素和推力。……