黄伟嘉 刘珏

Short lived ‘red fame in the internet age

网络时代，“红”只不过是昙花一现

Now that we find ourselves in a populist paradise where anyone （good or bad） might easily find Andy Warhols 15 minutes of fame—be it by footage of carnal acts in the romantic setting of the UNIQLO fitting room or by bold and largely inadvisable political statements online—red， or红（h5ng）， has become the most sought after color of them all. To become “web red”， or 网红（w2ngh5ng， online celebrity），is a dream many hold.

Red is undoubtedly Chinas favorite color， with connotations of auspiciousness， revolution， and now a large and diverse internet celebrity community.

It took a long time for the character 红  to rise to its current fame. On the left side， the “silk” radical， 纟， represents its meaning， as many once associated the color of red with dyed silk. The 工（g4ng） radical on the right indicates pronunciation. The modern dictionary may tell you 红is the color of blood， but in ancient times the character referred to the color pink—a color created by weaving red and white silk threads together.

The words representing red in ancient times were赤（ch#） and朱（zh$） and are still in use. A poem famously depicted the gap between the rich and the poor， “朱门酒肉臭，路有冻死骨。”（Zh$m9n ji^r7u ch7u， l& y6u d7ng s@ g^.Inside the red doors flows the fragrance of wine and meat， while falling bodies of the starved dot the road.）

When red was mostly associated with revolution， to call someone “red” was a compliment to their great loyalty to the revolution. Today， “red tourism”， or 红色旅游（h5ngs- l）y5u），  themed tours of the Communist Partys historic sites， is still very popular.

Traditionally， red is the color of wealth， celebration， and good fortune. When we are describing something flourishing， prosperous， or thriving， we use the word红火（h5nghuo）. For instance， 生意红火起来了（sh8ngyi h5nghuo q@l1i le）， or “business is booming”. Bonus or dividend is 红利（h5ngl#）， while 分红（f8nh5ng） means “to give bonuses or receive dividends”.红包（h5ngb`o）， or red envelopes stuffed with money， are often given in private as a gift， tip， bonus， or， sometimes， as a bribe. In the term 红白喜事（h5ng b1i x@sh#）， or “red and white affairs”， the red affair refers to weddings and the white refers to funerals. People want开门红（k`im9nh5ng） for the new year—literally “open door red”， which means a smooth and successful year from the beginning. The “red luck”， or 红运（h5ngy&n）， is the kind of good luck you want. If someone is lucky， you can say 走红运（z6u h5ngy&n）. For example，  你真是走紅运，什么好事儿都让你遇上了。（N@ zh8nsh# z6u h5ngy&n， sh9nme h2osh#r d4u r3ng n@ y& sh3ng le. You are so lucky; only good things seem to happen to you.）

If you are a little bit jealous of such luck， the word to use is 眼红（y2nh5ng）， literally meaning “red-eyed”， the Chinese word for the green-eyed monster—just on the opposite side of the color spectrum.

走红（z6uh5ng）is short for 走红运， which does not only mean to “have good luck”， but also means “popular”. For instance， 猫咪洗澡的视频在网上很走红。（M`om～ x@z2o de sh#p！n z3i w2ng sh3ng h0n z6uh5ng.Videos of cats taking a bath are very popular online.） Or他是目前最走红的歌星。（T` sh# m&qi1n zu# z6uh5ng de g8x～ng.He is the most popular singer right now.）

Popular people are naturally 红人（h5ngr9n）， literally “red people”. For example， 网络红人（w2nglu7 h5ngr9n，“internet red people”）， or “online celebrity”—often shortened to 网红 （“web red”）. Red people can also mean those who are favored by power. For instance， 他是老板面前的红人。（T` sh# l2ob2n mi3nqi1n de h5ngr9n.He is the bosss favorite.）

For those who are extremely popular， you can describe them as大红大紫（d3 h5ng d3 z@， literally “super red and purple”） or 红得发紫（h5ng de f` z@， literally “so red it starts to turn purple”）. But remember an old saying， 花無百日红（hu` w% b2i r# h5ng，“a flower， though beautiful， cannot retain its beauty for a hundred days.”） No fame lasts forever， and people love nothing more than a fall from grace. So， as you see all the auspicious red symbols of this new spring， perhaps spare a thought for the reds who dont fare so well.