□ 文/本刊记者 曾睿 摄影/吴岸等

2015年中国文化馆年会重庆成功举行“全民艺术普及”推动中国文化馆行业大发展

□ 文/本刊记者 曾睿 摄影/吴岸等

一座城市和一场异彩纷呈的国家年度文化盛宴。2015年10月30日至11月2日，由文化部和重庆市人民政府共同主办，中国文化馆协会、文化部全国公共文化发展中心、重庆市文化委员会共同承办，以“全民艺术普及——文化馆的责任与使命”为主题的2015年中国文化馆年会，在重庆悦来国际博览中心成功举行。文化部副部长杨志今，中共重庆市委常委、宣传部部长燕平，重庆市人民政府副市长谭家玲等出席了开幕式。

文化部副部长杨志今（前排左三）观看重庆市公共文化创新案例

中共重庆市委常委、宣传部长燕平（前排左二）和重庆市副市长谭家玲（前排左一）参观展区

此次活动共吸引市民6万人次，著名作家王蒙、著名评书表演艺术家刘兰芳以及来自全国的文化工作者3000余人参与活动。在2015年中国文化馆年会期间，第五届重庆国际生活艺术品交易会也全面融合举办。

为期四天的年会举办了2个主论坛和6个分论坛。开幕式主论坛由中国当代著名作家、学者，文化部原部长，中国作家协会名誉主席王蒙以“传统文化与价值建设”为题进行演讲。闭幕式主论坛围绕本届年会主题“全民艺术普及——十三五时期文化馆发展”，邀请到中国作家协会会员、重庆市作协副主席王川平，北京大学教授、全国公共文化服务体系专家李国新、江苏省文化馆副馆长戴珩、北京市朝阳区文化馆馆长徐伟等知名专家展开交流研讨。在6个分论坛中，针对遍布全国各地的“广场舞”、“坝坝舞”，还专门设置了一场“群众广场舞专题论坛”。

年会展场50000平方米，设置1个主题展区和3个专题展区，20个全国公共文化服务创新案例和8个数字文化馆示范项目，四川、成都、贵州、北京、天津、河北等6个省市文化馆的最新发展成果和重庆市35个区县文化馆展览都精彩呈现在观众面前。黄土画派、黄山画派、关东画派、巴蜀画派、巴渝画派、沂蒙画派、岭南画派、海上画派、冰雪画派、江西画派、南昌画派等十多家知名画派首次齐聚重庆，选送上千幅代表作云集重庆，竞放异彩。

主办方还组织了艺术品交易会、器乐演奏大赛、民族民间歌舞表演、非物质文化遗产制品现场制作展演、汉服文化表演、文化扶贫捐赠、专家免费鉴宝等配套活动。同时，还为现场观众组织了集展花抽奖活动。

在此次年会期间，有关方面还公开表彰了“2015年全国优秀文化馆”、“2015年全国优秀文化站”和“2015中国文化馆榜样人物”。其中，重庆市沙坪坝区文化馆获评“2015年全国优秀文化馆”。

“2015全国优秀文化站”

1.内蒙古自治区包头市稀土高新区万水泉镇综合文化站

2.吉林省安图县石门镇文化站

3.黑龙江省集贤县集贤镇文化站

4.上海市浦东新区塘桥街道社区文化活动中心

5.浙江省长兴县泗安镇综合文化站

6.江西省瑞昌市夏畈镇综合文化站

7.湖南省长沙县福临镇综合文化站

8.云南省蒙自市新安所镇文化站

9.甘肃省酒泉市肃州区银达镇文体工作站

10.宁夏回族自治区平罗县黄渠桥镇文化站

“2015全国优秀文化馆”

1.北京市东城区第二文化馆

2.天津市和平文化宫

3.吉林省长春市宽城区文化馆

4.江苏省扬州市文化馆

5.山东省淄博市张店区文化馆

6.湖北省宜昌市群众艺术馆

7.重庆市沙坪坝区文化馆

8.西藏自治区群众艺术馆（区非遗保护中心）

9.青海省互助土族自治县文化馆

10.新疆生产建设兵团第六师五家渠市文化馆

“2015中国文化馆榜样人物”

1.刘炳山 天津市津南区文化馆党支部书记、馆长

2.李君 辽宁省法库县文化馆馆长

3.俞志清 上海市虹口区文化馆党支部书记兼副馆长

4.王岭 安徽省芜湖市文化馆馆长

5.江丽君 江西省上饶市群众艺术馆馆长

6.王成东 河南省周口市群众艺术馆馆长

7.廖武 广东省梅州市文化馆馆长

8.罗征 广西壮族自治区群众艺术馆馆长

9.齐旭峰 陕西省咸阳市乾县文化馆馆长

10.玛依拉·再努拉 新疆维吾尔自治区阿勒泰地区文化馆馆长

主论坛

王蒙：核心价值观建设目的在于优化世道人心—中国当代作家、学者，文化部原部长、中国作家协会名誉主席王蒙作主论坛演讲

已年过八旬的王蒙先生在一个半小时的精彩演讲中，简要梳理了传统文化的主流思想和价值观，直言“在社会主义核心价值观建设中，传统文化所起的作用特别大”。

王蒙对传统文化中的泛道德论和泛善论做了深刻的阐释，性善论的扩展与延伸对中华民族的影响非常深远，比如一直深受推崇的礼义廉耻、温良恭俭让等道德标准，而前几年国家提出“以德治国”，也与性善论不谋而合。

王蒙今年已经81岁高龄，仍坚持笔下耕耘与文化研究，他透露近期自己刚阅读了黄仁宇的《万历十五年》和卜健的《明世宗传》，深感古代皇帝诸般的不自由。中华民族表面上看起来没有权力制衡，这种不自由其实就是传统文化对官员的道德监督和文化监督。传统文化中的泛道德论不仅要求人们要有德行，客观上还具有监督上层的功能。

演讲中，王蒙还提到了世道人心决定成败论、中华民族的历史命运等观点，总结说人心可用，世道可行，传统可取，并得出结论“核心价值观建设目的在于优化世道人心”。演讲尾声，王蒙还透漏了自己当年担任基层文化站站长的“奇葩”经历，并感慨几十年群众文化生活发生的巨大变化，为当天的演讲画上了圆满的句号。

闭幕式主题论坛

“全民艺术普及”是文化馆的职业使命——十三五时期文化馆发展论坛

在闭幕式主题论坛上，以重庆市作协名誉副主席王川平发表“梦想自己当上文化馆馆长”的主题演讲拉开序幕。王川平以自己曾经的工作经历谈及他自己对“积极开展全民艺术普及”精神的理解，坚定的认为“十三五发展期间，‘全民艺术普及’显得尤为重要，文化馆行业也将迎来发展大好时机。

随后，王川平、李国新、戴珩、巫志南等四位专家学者还围绕本次论坛主题，分享了各自的精彩观点。

对于“全民艺术普及”这一概念提出的背景，李国新教授认为，“全民艺术普及”明确文化馆的职业使命和责任担当，就像“推动全民阅读”是图书馆的职业使命一样。

巫志南教授认为，刚刚召开的十八届五中全会提出全面建成小康社会新的目标要求，“社会发展如果没有文化的小康，不是真正的小康”，“全民艺术普及”这一概念正是为了解决老百姓的文化需求。

针对在“全民艺术普及”背景下，文化馆的具体职责问题，江苏省文化馆党支部书记戴珩说，“全民艺术普及应该是全民艺术知识、全民艺术欣赏、全民艺术精品、全民艺术技能和全民艺术活动的共同普及”，只有这样，全民文化素养才能得到全面提高。

对于如何利用网络数字化平台开展全民艺术普及活动，巫志南教授还总结出“搭建平台、把握需求、汇聚资源、培育主题”24字解决方法。江苏省文化馆党支部书记戴珩更是认为应该将“固定服务、流动服务和数字化服务相结合”，并指出数字化对偏远地区文化发展更为重要。李国新教授预计未来3—5年，文化馆数字化发展会跨越新的台阶，什么样的内容需要什么样的承载方式是文化馆首先要考虑的问题。

各位专家还就“如何吸引社会力量参与全民艺术”，“百姓广场舞发展”等问题进行了探讨，并与现场观众互动交流。

分论坛一

传统文化全民普及新思路：戏曲也能做成动画——优秀传统文化传承与创新论坛

论坛现场，生动活泼的戏曲动漫《三岔口》引得台下小朋友和观众连连大笑，趣味问答让孩子们轻松学习了很多关于戏曲的知识，真人戏曲表演和教学让台下的大人们也忍不住跟着比划起来。据介绍，该项目从2012年开展以来，先后在海南、湖南、湖北等省市的中小学校开展了“传承经典共享文化——戏曲动漫进校园”活动，以戏曲体验课和戏曲教学课的形式，受到了孩子们的欢迎，逐渐形成品牌文化，为传统文化的传播和传承提供了新的思路。据了解，截至目前相关项目已完成原创戏曲动漫90部（集），包括《牡丹亭》、《三岔口》等。

中国动画学会高级顾问、原中国儿童艺术剧院院长欧阳逸冰表示：“在中国，不仅有京剧，还有很多具有地方特色的戏曲，每个地方都有自己的特色文化，这些都是戏曲动漫可以挖掘的素材。用新颖的动画形式表现传统戏曲，不仅能得到孩子们的喜欢达到普及传播的目的，更是传播和传承传统艺术的一把钥匙。”据了解，计划到2016年，戏曲动漫作品将完成50多个剧种、280部（集）的制作。

分论坛二：

沉淀心思，扎根基层，精心培育沃土新花——群众文化艺术精品创作论坛

在10月30日下午举行的2015年第二届中国文化馆年会群众文化艺术精品创作论坛上，著名评书表演艺术家刘兰芳对话中国艺术研究院曲艺研究所所长吴文科，就群众文化艺术精品创作展开讲座交流。

“目前我们的群众文化艺术作品很多，但精品稀缺”，群众文化艺术精品创作论坛刚一开始，中国艺术研究院曲艺研究所所长吴文科就分析了当代群众文化艺术的现状。谈到如何创作精品作品，刘兰芳重点介绍了上世纪文艺工作者奔赴大庆，深入了解大庆的人民，与他们同吃同住同劳动，并最终创作出一系列深入人心的精品文艺作品，可见体现精品作品的创作离不开“扎根基层”。在目前创作的群众艺术作品中，刘兰芳表示深入反映少数民族地域特色的精品作品还太少，原因可能是创作者觉得“土”，拿不出手。对此，刘兰芳表示，要遵循少数民族的艺术特色，过分新颖的改编也会违背本身的创作初衷。她还表示：“文化馆是群众文化的摇篮，曲艺得天独厚最接地气：一人可以唱一台戏，两人可以组一台戏剧，曲艺工作者一定要深入生活、扎根人民，热情为群众服务。”

分论坛三：

自信办刊关注基层珍视成果——文化馆期刊发展专题论坛

文化馆期刊发展专题论坛由天津市群众艺术馆承办，深圳、四川、陕西三个省的群众艺术馆代表分别就本省的文化馆建设成果、经验作了汇报。期刊相关研究者、资深工作者对全国文化馆期刊工作的发展提出了相关建议。

中国散文学会常务副会长、中国文化报副刊部主任红孩在发言时指出，期刊无大小之分，办刊要有自信，要认识到自己的工作对中国文化事业的推进作用。红海还提出了组建全国文化报刊联谊会的建议，加强全国各文化馆之间的联系。

中国作家出版集团管委会副主任、文艺评论家徐忠志认为在新媒体日星月异的情况下，传统期刊并不会消失。期刊编辑的专业素质和水准是让传统期刊长青的不老源泉。同时，他还提出了各文化馆期刊人应团结一致、互相学习、沟通取暖。

中国文化报社副总编、《文化月刊》主编杨胜生则认为文化馆期刊承载了一个地区的文化情怀，倾注了办刊人员的心血。不管刊物大小、不管刊物公不公开都应以珍视。应关注、关心、扶持文化馆期刊工作人员，特别是基层文化馆期刊工作人员。

论坛最后，红孩为首届“文化杯”文化（群艺）馆获奖期刊进行了颁奖。其中，重庆市合川区的《合川文艺》获得优秀栏目奖；九龙坡区的《九龙滩》、沙坪坝区《金沙文化》获优秀编辑奖；重庆《巴渝文化》获优秀期刊奖；重庆市群众艺术馆获得优秀组织奖。

分论坛四：

舞出欢乐舞出品位舞出和谐——群众广场舞专题论坛

在本届中国文化馆年会中，还专设了群众广场舞专题论坛。

中国文化馆协会舞蹈委员会副主任委员、重庆市北碚区文化馆馆长董进波在论坛上发言表示：要让广场舞成为群众主动参与的健康活动形式，要加强创编，突出特色，呈现丰富多元的广场舞活动形式。还要建立学科体系，规范比赛要求。董进波还特别介绍：重庆市群众艺术馆牵头组织创编了一系列有地方特色的广场舞，并且进行全市推广普及。重庆市各地文化馆也根据实际情况，创编了大量群众喜闻乐见的广场舞，定期辅导推广。

北京市群众艺术馆原馆长、中央文化管理干部学院客座教授贾乃鼎认为，应该从提供优秀作品、搭建活动平台、建立服务体系、构建协作机制4个方面入手，履行引导、扶植广场舞健康、规范、有序发展的职责。

首都师范大学文化研究院助理研究员蒋璐建议将广场舞发展纳入社会治理的理论框架内加以探讨，提出了“多元、协商、服务”的思路，明确指出文化馆要通过搭平台、定规则、重吸纳推动广场舞发展。

云南省文化馆馆长张桂芬则认为，应将广场舞工作纳入文化馆重要议事日程、纳入年终考评体系；将广场舞活动费用纳入免费开放经费的经常性支出预算，保障广场舞活动蓬勃开展；培养一支适应广场舞工作需要的创编、培训、管理人才队伍；同时，还要完善管理规范、加强宣传引导。

分论坛五：

互联网环境下的文化馆建设——“互联网+文化馆”专题论坛

“互联网+文化馆”是什么？在10月31日上午召开的2015年中国文化馆年会“互联网+文化馆”专题论坛上，上海社会科学院研究员巫志南，文化部全国文化信息资源建设管理中心罗云川处长，苏州市公共文化中心主任、苏州美术馆馆长曹俊，重庆市北碚区文化馆馆长董进波等多位国内专家学者和过文化馆参会代表对这一问题进行了深入的探讨。

苏州市公共文化中心主任、苏州美术馆馆长曹俊认为“互联网+”并不是大规模的基本建设，而是资源建设和服务方式的改变。文化馆的基本职能是做全民艺术普及，是大量人与人之间的文化沟通。文化馆工作既要跟上“互联网+”的浪潮，也不能完全依靠互联网，数字化永远不能取代文化馆的全部工作。

上海社会科学院研究员巫志南指出传统文化馆向“互联网+”转型，首先要传统思维向互联网思维转变。文化馆是公共服务不是小众服务，怎样与使用互联网、使用移动终端的中青年主流群体建立起联系，是文化馆数字化建设的关键。

北碚区文化馆馆长董进波介绍了北碚区文化馆的“五大数字平台”。北京大学数字信息研究院助理研究员张慰博士讲解了国外数字文化馆建设创新案例；四川省文化馆馆长、安徽省马鞍山市文化馆馆长、苏州市公共文化中心主任等资深文化馆工作者分享了本地文化馆数字化建设经验。

分论坛六：

改革・创新・发展创建国家公共文化服务体系——创建国家公共文化服务体系示范区论坛

本场论坛由国家文化部公共文化服务体系建设专家委员会主办，重庆市北碚区文化委员会承办，论坛以“改革·创新·发展”为主题，围绕中央关于加快构建现代公共文化服务体系的新部署、新要求进行了深入探讨；对各示范区创建城市在推进示范区创建工作、深化公共文化体制机制改革、创新公共文化服务方式的典型做法和经验进行了全面总结。文化部公共文化司副司长陈彬出席，并对下阶段示范区创建工作进行了详细部署。

论坛上，重庆市北碚区文化委员会党委书记万天伦代表重庆市示范区按创建城市，从便利化、均等化、社会化、数字化、专业化、特色化、制度化七个方面全面总结了北碚的示范区创建工作，涵盖了设施网络建设、群文活动开展、社会力量参与、传播服务方式创新、人才队伍建设、传统文化弘扬、课题研究转化等方面内容。其他示范区相继作了发言。

第五届重庆国际生活艺术品交易会部分展出精品

01 中国知名画派邀请展暨艺术机构联展

02 黄山画派 《天下风云数黄岳 》 作者：刘有成

03 黄土画派 《沸腾》 作者：刘文西

04 沂蒙画派 《情满家园 》 作者：何乃磊

There is a city with a splendid national annual cultural feast. From October 30 to November 2 in 2015， 2015 Annual Conference of China Cultural Center， themed with “Popularization of National Art — China Cultural Center's Responsibility and Mission”， co-hosted by Ministry of Culture of the People's Republic of China and Chongqing Municipal People's Government and sponsored by China Public Cultural Centers Association， Development Center of State Public Culture of Ministry of Culture of the People's Republic of China， and Chongqing Municipal Cultural Commission， was held successfully in Chongqing International Expo Center. Leaders， such as Vice-Minister of Ministry of Culture of the People's Republic of China Yang Zhijin， Chongqing Municipal Committee， Minister of the Publicity Department Yan Ping， Vice-Mayor of Chongqing Municipal People's Government Tan Jialing， attended the opening ceremony.

The committee of 2015 Annual Conference of China Cultural Center released the information that this activity attracted a total of more than 60，000 citizens， and that more than 3，000 people including famous writer Wang Meng ， famous storytelling artist Liu Lanfang and cultural workers from the whole nation. During the period of Annual Conference of China Cultural Center， the 5th Chongqing International Living Art Exposition comprehensively held together.

The four-day Annual Conference was divided into three parts including work conferences， theme forum and art fair，among which there were 2 main forums and 6 sub forums. With the theme of this “National Art Popularization — the development of the Cultural Center during the 13th Five-Year Plan period”，the main forum of the closing ceremony invited famous experts，such as Wang Chuanping who is the member of the China Writer Association and Deputy Chairman of the Chongqing Writer Association， Li Guoxin who is the professor of the Peking University and expert of National Public Cultural Service System，Dai Heng who is the Deputy Curator of Jiangsu Province Cultural Center， Xu Wei who is the Curator of the Beijing Municipal Chaoyang District Cultural Center， to have exchanges and discussions.

It is learned that this Annual Conference set up four standard exhibition halls， which covered an area of 50，000 square meters， including one theme display area and three special display areas. 20 innovation cases of national public cultural services and 8 demonstration projects of digital cultural center were presented as well. The latest achievements of the six cultural centers from provinces and cities such as Sichuan，Chengdu， Guizhou， Beijing， Tianjin， Hebei and 35 districts and counties of Chongqing Municipality were all presented to the audiences. More than a dozen of famous schools of painting，were gathered together in Chongqing for the first time and thousands of selected representative works all presenting their extraordinary splendors in Chongqing International Expo Center.

Not only that， the host also organized Artworks Trade Fair and Musical Instruments Performance Competition at the site of the activity. Meanwhile， in order to appeal more citizens，the host organized supporting activities， such as national folk performances， field fabrication performances of Intangible Cultural Heritage products， Han Chinese costume performances，donation of culture poverty alleviation， free identification by experts.

Of particular concern is that during the period of Annual Conference， the relevant sides also awarded “2015 National Excellent Cultural Centers"， "2015 National Excellent Cultural Stations” and “2015 the China Cultural Center Role Models ”. Cultural Center of Shapingba District in Chongqing Municipality was awarded the honor of “2015 National Excellent Cultural Centers”.

The Main Forum：

Wang Meng： the Construction of the Socialist Core Values Aiming at Optimizing the Way of the World and the Heart of a Human Being——The Chinese contemporary writer and scholar， the former Ministry of Culture of the People's Republic of China， honorary president of the China Writer Association， Wang Meng delivered a speech for the main forum.

Wang Meng gave a profound explanation in pan-morality theory and pan-good theory in traditional culture. The expanding and extension of theory of good human nature have profound inf uence in Chinese nation. For example， the moral standards of the sense of propriety，justice， honesty and honor， and the virtues of gentility， kindness， courtesy， restraint and humility have been deeply respected by Chinese nation. The idea “Rule by Virtue”put forward by the national government few years ago happened to coincide with the theory of good human nature.

At the age of 81， Wang Meng still persists in writing and cultural study. Recently he revealed that he read 1587， a Year of No Significance by Huang Renyu and Legend of Emperor Shizong Of The Ming Dynasty by Bu Jian， deeply feeling the illiberality of Emperor in ancient times. Chinese nation has the mechanism of balance of power seemingly， but actually this illiberality is the moral and cultural supervision of traditional culture to officers. In the traditional culture， the pan-morality theory not only required people to be moral， but also to objectively supervise the upper class.

In the speech， Wang Meng also mentioned the standpoints that the theory of the way of the world and the heart of a human being determining success or failure ， historical destiny of Chinese nation and so on. He summarized that virtues works，disciplines make sense and traditions play its role， thus gave a conclusion that “ the Construction of the Socialist Core Values Aiming at Optimizing the Way of the World and Purifying the Heart of a Human Being”. At the end of the speech， Wang Meng also signed with emotion about the great changes of cultural life of the mass in several decades， marking the end of that day's speech.

The Theme Forum of the Closing Ceremony：

“Popularization of National Art” is a Professional Mission of the Cultural Center.——The Cultural Center Development Forum during the 13th Five-Year Plan Period.

The theme forum of the closing ceremony began with the speech “My dream of being the Cultural Center Director”delivered by Wang Chuanping who is the honorary Vice Chairman of Chongqing Writers Association. According to his previous work experience， Wang Chuanping shared his understandings to the sprite of “actively carrying out national art popularization”.

Later， experts and scholars like Wang Chuanping， Li Guoxin， Dai Heng， and Wu Zhinan shared their wonderful views about the theme of this forum.

Professor Li Guoxin believed that “National Art Popularization” confirmed the professional mission and the responsibility of the cultural center， just as "promoting the national reading" is the professional mission of the library.

Professor Wu Zhinan claimed that “it is not a real wellto-do society without culture in the society development” and the concept of “National Art Popularization” is for meeting the demands of ordinary people for culture.

In the context of “National Art Popularization”， Dai Heng，the Party branch secretary of the Cultural Center of Jiangsu province， expressed his views for the specif c responsibilities of the cultural center. He said， “National Art Popularization should be the popularization of national art knowledge， national art appreciation， national art works， national art skills as well as national art activities”. Only in this way can the national cultural quality be comprehensively improved”.

Speaking of how to use the digital network platform to carry out activities of Popularization of National Art， Professor Wu Zhinan summed up a 24-word policy that is “to build the platform，to grasp the demand， to collect the resources， to cultivate the theme”. Moreover， Secretary Dai Heng highlighted that we should combine f xed services with mobile services and digital services and pointed out that digitization is more important for the cultural development in remote areas. He expected that the digitization of the Cultural Center will realize its great-leapforward development in the next 3 to 5 years. The primary problem needed to be considered for the cultural center is what kind of content matching what kind of ways for transmitting culture.

In forum of the closing ceremony， the experts also held a discussion on how to appeal to social members to national art activities as well as the development of square dancing， and had an interaction with the audience.

Sub-Forum ①：

A New Idea of Nationwide Traditional Culture Popularization： Opera can also be Made into Animation——Excellent Traditional Culture Inheritance and Innovation Forum

Sounds of gongs and drums of a traditional opera kicked off “The Construction of Digitization and Succession Plan of the Outstanding Chinese Culture—the Forum of Spreading the Drama Animation” in the afternoon of October 30.

During the forum， the lively opera animation Divergence made audiences including little children burst into laughter again and again； the “fun quiz” enabled children to easily learn a lot of knowledge about drama； and the live opera performances and teachings made adults also cannot help following the teaching gestures. According to survey， relating projects have finished 90 sets of the original opera animations including The Peony Pavilion， Divergence and so on.

Ouyang Yibing is the Senior Consultant of China Animation Association and the previous director of the China National Theatre for Children. He said， “In China， there are not only Beijing Opera， but also many local dramas； and each place has its own characteristics which can be used for the material of the opera animation. Showing the traditional opera through the new form of animation performance not only can achieve the purpose of spreading because of its popularity among children， but also can be the key to disseminate and inherit the traditional art.” It is said that more than 50 types of dramas and 280 sets of operas animations will be f nished up to 2016.

Sub-Forum ②：

Devoting to Create Great Environment for Nurturing New Generation on the Basis of Rooting in the Grassroots.——Excellent Mass Cultural Artworks Creation Forum

In the afternoon of 30th October， there was a communication between Liu Lanfang who is the famous storytelling artist and Wu Wenke who is the director of the China Art Research Institute Quyi Research Institution for the mass cultural and artistic creation during the 2nd Mass Cultural and Artistic Creation Forum of Annual Conference of the China Cultural Center in 2015.

When it comes to how to create fine works， Liu Lanfang focused on the story that in the last century， the artists went to Daqing city to know more about Daqing people through being together with them from morning to night and eventually created a series of excellent artworks， which means that the creation of excellent works is indispensable to the grassroots. Liu Lanfang claimed that in the present public artworks， few can deeply ref ect regional characteristics of the minority and the possible reason was that the creators think that kind of works are so outdated that ashamed of writing it； in order to avoid this phenomenon， creators were supposed to follow the artistic characteristics of the minority； and the excessive novel adaptation will lead to be contrary to the original intention of creation”.

Once famous for the Legend of Yue Fei， Liu Lanfang won the honorary titles such as the National Artist with good reputation of behavior and skills and the Quyi artist with outstanding contributions to New China Quyi for 60 years； and she also obtained the Chinese Quyi Peony Award， Huading Award and China Gold Record Award. She inherits the tradition and makes innovations at the same time， writting more than 20 storytelling including the Legend of Warriors of Yang Family and the Dream of Red Mansions. She said， “The cultural center is the cradle of the mass culture and the Quyi richly endowed by nature is most closely to ordinary people： one drama can be performed by only one person or by two people as well； and Quyi workers，on the basis of focus on grass-roots， must be willing to go deep into life and provide people with services.”

Sub-Forum ③：

Running Journal with Conf dence， Focus on Grass-roots and Cherishing Achievements——The Cultural Center Periodical Development Special Forum

A special forum on the development of the Cultural Center periodical was held by the Tianjin Mass Art Center. The representatives of the three mass art centers from Shenzhen，Sichuan and Shanxi respectively delivered a speech according to their own art center's construction fruits and experience. The relevant researchers on periodicals and senior workers put forward their suggestions for the development of the national cultural centers periodicals.

Honghai （old name is Chen Baohong）， the Executive Vice Director of the Chinese Prose Society and the Supplement Department Director of the Chinese Culture Newspaper， he proposed to establish a nationwide culture newspapers social club， which is able to strengthen the links and friendship between all culture centers in China.

As the Deputy Director of China Writers Publishing Group Management Committee and literary critic， Xu Zhongzhi expressed his great respect for journal assistants and considered that traditional periodicals couldn't disappear although new media have changed with each passing day， because professional qualities and standards of journal editors are fountainhead to keep vitality and vigor of traditional periodicals. Meanwhile， he also presented that periodical people from all cultural centers should unit as one， lean from each other and keep communication.

As the deputy chief editor of China Culture Daily and the chief editor of Culture Monthly， Yang Shengsheng claimed that we should value periodicals regardless of their size or publicity and give attention， concern and support to periodical working staffs of cultural centers， especially staffs at gross-roots level.

In the f nal stage of this forum， Honghai awarded periodicals of cultural centers and mass art centers in the first “Culture Cup” ， in which Hechuan Literary magazine in Hechuan District，Chongqing won an excellent column prize； Jiulongtan magazine in Jiulongpo District and Jinsha Culture magazine in Shapinba District won an Excellent Editing Prize； Ba-Yu Culture magazine in Chongqing won an excellent periodical prize； Mass Art Center in Chongqing won an outstanding organization prize.

Sub-Forum ④：

Dancing for Happiness， Taste， harmony——Mass Square Dancing Special Forum

Mass Square Dancing Forum was set up specif cally in the current annual conference of Chinese Cultural Center.

As the Vice Director of Dance Committee of China Cultural Center Association and the curator of Cultural Center in Beibei District， Chongqing， Dong Jinbo made a statement in the forum that we should strive to make square dancing a healthy activity involving in the masses and an activity with diverse forms by improving dance creation and standing out characteristics. Besides， we still need to set up discipline system and specify contest requirements.

As the former Curator of Mass Art Center in Beijing and the guest professor of Central Academy of Cultural Administration，Jia Naiding hold that we should fulfill our duties to guide and support the sound and orderly development of square dancing through providing excellent works， building active platforms，establishing service system and building collaboration mechanism.

The research assistant of Institute for Cultural Studies， Capital Normal University， Jiang Lu suggested that the development of square dancing should be drawn into a framework of social governance theory and discussed. She also proposed the idea of “multielement， consultation， service”and made clear that cultural centers should help to promote the development of square dancing through platform construction，rule-making and emphasis on absorption.

The curator of Cultural Center in Yunnan， Zhang Guifen believed that the square dancing works should be given an important place on the agenda of the Cultural Center and introduced into the end-of-year evaluation system； active expense for square dancing should be included in recurrent expenditure budget of funds for free admission to ensure vigorous development of square dancing activities； A team of choreograph， training and management personals should be cultivated to meet the needs of square dancing works；meanwhile， management regulations should be improved and publicity and guidance should be enforced.

Sub-Forum ⑤：

The construction of Cultural Centers under the Environment of Internet——“Internet Plus Cultural Centers” Special Forum

The Director of Suzhou Municipal Center of Public Culture and the Curator of Suzhou Art Museum hold that “Internet plus”is not a large-scale basic construction but a change of resources construction and service mode. The basic function of cultural center is to popularize arts among the whole nation and serves cultural communication between man and man. Cultural center works should not only keep up withe the tide of “Internet plus”，but also not totally rely on Internet， because digitalization will never replace all works of cultural center.

Wu Zhinan， the Researcher of Shanghai Academy of Social Science indicated that a shift from traditional thinking to Internet thinking is the top priority in transition from traditional cultural center to “Internet plus”. Cultural center services the public but not the minority. How to make connections with young and middle-aged mainstream group using the Internet and mobile terminal is critical in digitalization construction of cultural center.

Dong Jinbo， the Curator of Cultural Center of Beibei District，Chongqing introduced “Five Digital Platform” of cultural center in Beibei District. Dr. Zhang Wei， the Research Assistant of Institute of Digital China， Peking University explained foreign innovation cases of digital cultural center construction； many senior workers of cultural center such as curator of cultural center in Sichuan，curator of cultural center in Ma'anshan City， Anhui Province， the Director of Suzhou Municipal Center of Public Culture and so on shared digitalization construction experience of local cultural center.

Sub-Forum ⑥：

Reform， Innovation and Development of Establishment of National Public Cultural Service System——Establishment of Demonstration Zone of National Public Cultural Service System Forum

In order to step up exchanges and learning among cities in innovative countries which have established demonstration zone of national public cultural service， and deepen reform and innovation of public cultural system and mechanism as well as innovation of service mode， The Sub-Forum of Establishment of Demonstration Zone of National Public Cultural Service System was held on October 31， and Chen Binbin， the Deputy Director of Public Cultural Department of Ministry of Culture was present. The forum was themed with “Reform， Innovation， Development”and focused on new deployments and requirements of government on accelerating establishment of modern public cultural service system to discuss； typical practices and experience in propelling establishment of demonstration zone，deepening reform of public cultural system and mechanism，innovating public cultural service mode were concluded roundly.

In forum， on behalf of Demonstration Zone in Chongqing，the Party Secretary of Cultural Committee in Beibei District，Chongqing， Wan Tianlun comprehensively summarized establishment of demonstration zone from seven aspects of facilitation， equalization， socialization， digitalization，professionalization， specialization and institutionalization according to cities which have construct demonstration zone，covering many contents such as construction of network infrastructure， conduct of mass cultural activities， participation of social forces， innovation of communication service mode，building of talent teams， promotion of traditional culture，transition of subject research and so on. Other representatives of demonstration zones made speech in succession.

The forum was held by Committee of Experts of Establishment of Public Cultural Service System of Ministry of Culture， sponsored by Committee of Culture in Beibei District，Chongqingwith the presider as Li Guoxin， the Chairman of Committee of Experts of Establishment of National Public Cultural Service System and the professor of Peking University. Chen Binbin， the Deputy Director of Public Cultural Department of Ministry of Culture deployed establishment of demonstration zone in the next stage in detail.

2015 Annual Conference of the China Cultural Center Successfully Held in Chongqing“Popularization of National Art” Promotes the Great Development of China Cultural Center Industry

□ Written by Zeng Rui Photo by Wu An

The Splendid 5th Chongqing International Living Art Exposition