刘松

摘要:提出了弱势农业主体这一新概念,并分析其生产和经营困境产生的原因｡建议弱势农业主体通过经营模式的创新来激发其潜在的竞争优势,结合自身特色,建立起融合消费便捷性､质量可追溯性､娱乐性和公益性为一体的农产品电子交易平台,实现区域内各个弱势农业主体的协调发展,从而提高自身的产业竞争力｡

关键词:弱势农业主体;家庭农场;区域发展;电子商务;产业竞争力

中图分类号:F303文献标识码:A文章编号:0439-8114(2014)11-2720-05

Study on Development Mode of Weaker Agricultural Entities

LIU Song

(Department of Management,Yangtze University,Jingzhou434023,Hubei,China)

Abstract:The concept of weaker agricultural entity was put forward,the reasons for difficulties of its operation were analyzed. It is suggested that the operation pattern innovation should be conducted to inspire its potential competitiveness. A consuming-convenient and quality-tracable platform combining entertainment with pulic benefit should be constructed based on its characteristics, to coordinate the development of weaker agricultural entity and improve its own industry competitiveness.

Key words:weaker agricultural entity;family farm;regional agriculture;e-business;industry competitiveness

基金项目:国家社会科学基金项目(13BJY108);湖北省教育人文社科项目(13Y032)

我国区域农业发展长期以来过多地依靠自然资源和劳动密集优势[1],而忽略了区域特色､农业技术创新､资金投入和产业政策上的协同,导致区域内多种农产品供需结构逐渐失衡,在规模或特色上难以形成持续的竞争优势｡特别是在当前农产品价格波动剧烈､产品质量缺乏保障､务农人口越来越少的情况下,如何利用有限的自然资源进行合理的生产配置,发挥区域农业规模化生产和差异化生产的竞争潜力,是我国涉农企业及地方政府所面临的重要问题｡为解决类似问题,欧美国家主要通过生产技术创新,以资本密集型､知识密集型代替劳动密集型的方式进行产业升级;或者通过农业扶持政策和法律措施,确保农业生产稳定与农民收入的增长,并引导农产品的安全生产和流通,从而促进农业竞争优势的提升[2,3]｡我国各地农业部……