近年來，很多大型会议和展览出现了“会中带展”“展中带会”的现象。我们观察到，会与展的融合发展已成为一种趋势。会与展的组合“玩法”，对主办方、会议场地等MICE业界人士提出更高的要求，也促使MICE业在软硬件方面不断创新与升级。主办方在策划与执行时需要注意什么？遇到哪些难题？会展场地在建设时是否将会议功能视为一种标配？会与展融合发展的意义有哪些？本期《旅游会展》专题栏目与MICE业界人士谈谈会与展的组合“玩法”。

The art in the combination of combining meeting and exhibition

In recent years， many large-scale conferences and exhibitions have come with the phenomenon of "exhibition in the conference" and "conference in the exhibition"， namely confex. We have observed that the integrated development of conference and exhibition has become a trend in the industry. This has put forward higher requirements for the organizers， conference venues and other people in the MICE industry， and has also promoted the continuous innovation and upgrading of the software and hardware of the MICE industry. What should the organizers pay attention to when planning and executing confex events？ What are the challenges in the process？ Has the conference function become a must in the construction of exhibition venues？ What is the significance of the integration of exhibition and convention？ In this column， we talk with several MICE industry professionals on the art in the combination of exhibition and conference.