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aining China International Home Textiles Cloud Expo goes live this year,launching a new“cloud”model

2020-06-09

China Textile 2020年4期

Haining China International Home Textiles Cloud Expo goes live this year, launching a new “cloud” model

In 2020, the “Great Bay Area International Textile and Apparel Fair” (collectively referred to as the above joint exhibitions) will continue the successful mode of the Shanghai Joint Exhibition, and will create an international expo of the whole industry chain upstream and downstream based on Shenzhen, covering the whole country and radiating the world.

PH Value Shenzhen will also bring new opportunities for the “restart” of Chinas textile and apparel industry. PH Value Shenzhen will focus on finished knitted products, concentrating on new products, new technology breakthroughs and changes in knitted apparel, with the goal of focusing on innovation to help knitting companies collaborate together, integrate resources, expand channels, release trends and promote commerce effective matching, reshape the industrial chain with the value chain as the core, and build the competitiveness of the entire industrial chain.

PH Value is a highly interactive platform for passenger flow, logistics, and information; it is the first choice for professional fashion media; it is an efficient platform for business matching; it is an important window for displaying and training teams.

2020 PH Value Shenzhen will join hands with various professional exhibitions on the basis of regional historical development opportunities and a strong fashion industry, equipped with new high-end hardware and in-depth service upgrades, to realize the up and down linkage of the entire industry, and build a high-quality platform for market expansion and business cooperation again.

Haining China International Home Textiles Cloud Expo goes live this year, launching a new “cloud” model

The widespread application of the “Internet +” model is continuously affecting and changing many traditional development models and creating new values. March 16 Haining China International Home Textiles Cloud Expo held a grand launching ceremony in Xu Cun, a famous cloth town in China. The live launching ceremony lived in less than two hours, attracting more than one million online viewers. Through this “cloud” meeting, Hainings home textiles will be integrated offline and online, a new way for the home textile market will be opened.

The Haining China International Home Textiles Cloud Expo brought together thousands of home textile brand companies and nearly 10,000 home textile products. One-click shopping guides are easy, and product videos are displayed intuitively.

At the press conference, a ceremony for donating pandemic prevention materials to overseas Chinese was also held.

Haining China International Home Textiles Cloud Expo is a bold breakthrough and attempt to the traditional exhibition mode of Haining Home Textiles Expo. This Expo adopts the Cloud Expo opening mode, so that businesses around the world can learn about Hainings home textiles without leaving home, truly realize the online and offline development of enterprises, and take the transformation of industrial upgrading in the new era.

CHIC online show achieves great results

During the exhibition, 1,350 exhibitors, more than 130 online events, more than 60 media real-time reports, and a total of 157,403 visits, this is the “transcript” handed over from the first CHIC online show.

With 3 days of CHIC online show, 47 business matchmaking sessions will become the best choice. Accurate matching meetings covering well-known e-commerce platforms, designer brand collection stores, offline chain stores, lifestyle experience stores, overseas highquality traders and other channels have been enthusiastically sought after by all brands and enterprises.

In addition, there are 9 online business forums, 19 industry sharing sessions and 32 corporate live broadcasts. At the same time, CHIC online show also released the “2019 - 2020 China Garment Industry Development Report” and the China National Garment Association Customized Professional Committee Series, from smart technology, industry chain supply to new retail trends in multiple dimensions. The event provides the most practical business methods and trends.

The CHIC online show came to an end, but we have seen textile people constantly exploring and breaking through in difficulties. Everyones belief and footsteps will not stop. CHICs original intention and purpose of providing practical services for Chinese clothing brands and enterprises will not change.

The textile and apparel industry start to innovate the exhibition service model

Affected by the outbreak of the COVID-19 pandemic this year, many exhibitions and local professional exhibitions held in the textile and apparel industry in the spring have been stopped or postponed. This has caused the industry to encounter unprecedented problems. Recently in the textile and apparel industry, a number of “cloud exhibitions”, “cloud releases” and“cloud orders” have emerged one after another, trying out new modes of exhibition services.

Under the normalization of the prevention and control of the COVID-19 pandemic, the Ministry of Commerce proposed to innovate the exhibition service model and promote the industry to accelerate recovery and development. One is to actively create a new platform for online exhibitions. The second is to promote the integrated development of online and offline exhibitions. The third is to cultivate leading online exhibition companies and brand exhibitions.

On April 16, the 2020 Hangzhou International Fabric Fashion (Spring) Cloud Exhibition and the launch ceremony of the Yuhang Home Textile Full Industry Chain Resumption were held in Zhejiang. The format of this exhibition is not only the new trend of sharing home textiles on the Internet, but also one-click experience on the online exhibition platform. With the end of the three-day "cloud exhibition", there will be popular network anchor for online live broadcast and cloud shopping, gradually making the online promotion model normal.

From April 27 to 30, MODE 2020 autumn and winter clothing and apparel order meeting is coming. In the future, the online ordering platform will always become a part of the development and maintenance of the MODE, and more functions and services will be launched online, which will promote the vitality of the entire industry.

ITMA Asia + CITME 2020 will be postponed to June next year

In 2020, a sudden COVID-19 outbreak forced global economic activity to press the “pause key”. Although the situation of Chinas prevention and control is further improved, the spread of the pandemic worldwide has made the international prevention and control situation particularly severe and complicated.

The organizer of ITMA Asia + CITME always put the safety and interests of all exhibitors and visitors in the first place. The organizer decided to postpone the “ITMA Asia + CITME 2020” originally scheduled to be held from October 15 to 19, 2020 to June 12 to 16, 2021 at the National Exhibition and Convention Center (Shanghai).

As a highly anticipated international business platform for the global industry, the registration of ITMA Asia + CITME 2020 was successfully completed by the end of March, and the registration area has exceeded the scale of the exhibition. However, under the pandemic situation, despite the gradual restoration of domestic production and living order, international trade and commerce still face huge risks and challenges.

At the same time, based on full research and judgment of the global economic trend and business environment, combined with the IMFs recent prediction of the recovery of the global economy in 2021 and the accelerated recovery of the Chinese economy, the organizer finally chose the June 2021. The organizer will continue to promote various services and guarantees. For companies submitting applications for registration during the extension period, the organizer will open a waiting list and increase the exhibition area as necessary to meet the needs of more companies to ensure that the ITMA Asia + CITME will boost the industry market next year when the economy recovers.

In June 2021, the ITMA Asia + CITME will bring more new equipment and new technologies to the market, combining innovative ideas and industrial applications of the global industry. When the global textile industry gathers together again, not only can they experience the technical interpretation of “smart manufacturing”, but they will also feel the outbreak after the sluggish market demand. ITMA Asia + CITME will continue to build a safe and more effective exhibition platform for the global textile industry, and press the “accelerator key” for the recovery of the global textile industry.