APP下载

Digest

2019-04-03

中国石油企业 2019年12期

SCHEME

P28

The Boundless Sky And Waters Blend With Endless Rime— Review And Prospect Of Oil And Gas Market At Home And Abroad From 2019 To 2020

The annual ring is about to enter 2020, which will be the third 10 years of the 21st century, and a new journey will begin.

Sort out the iconic events that occurred in the domestic and foreign oil markets in 2019 in order to let us look back, stare, and think more. Only in this way can we be less sorrowful of the “Time is going on like this river flowing away”, and the transcendence and heroism of “the boundless sky and waters blend with endless rime”, and be able to think and grasp a series of issues facing future development with a broader vision and a longer-term perspective Major issues, let the beautiful vision of a world-class integrated international energy company bloom a day earlier.

SPECIAL MANUSCRIPT

P16

The Natural Gas Pipeline Runs Closer To Each Other — Written On The Occasion Of The Production And Ventilation Of The Sino-Russian Eastern Gas Pipeline

The Sino-Russian Eastern Gas Pipeline, which spans the energy arteries between China and Russia,will be put into operation at 17:00 on December 2nd. The heads of China and Russia will witness the opening ceremony of the production through video connections.

Both China and Russia highly value this historic moment and praise the Eastern Gas Pipeline as a landmark project in Russia-China energy cooperation and a model of deep integration and win-win cooperation between the two sides.

What does it mean to sharpen a sword in 20 years for China? What does it mean for Russia? What does it mean for the world? To be sure, the significance of this natural gas pipeline is beyond the bilateral scope, and it will also have a significant impact on the world's energy structure.

FORUM

P69

Strategy And Thinking On Building Customer Recall System Of Oil Loss

Under the dual influence of the slowdown of domestic and foreign economic growth, the demand for refined oil products has gradually transitioned from the rapid growth in the past to a basically flat situation,and the phenomenon of customer churn has become increasingly prominent. This article analyzes the current situation of lost customer management in depth, finds out the main problems, and actively discusses the recall strategy of lost customers from the perspective of theoretical methods and practical applications in order to achieve sales expansion and efficiency, market share, and market competitiveness.

FORUM

P55

Analysis and Enlightenment of Global Treasury Management Cases of Multinational Enterprises

“Treasurer management”, also known as “fund management”, is an important part of the three major functions of accounting, capital and taxation in corporate financial management. It plays an important role in the business activities of enterprises, especially enterprise groups and multinational enterprises. For multinational enterprises, the characteristics of their transnational and cross-regional operations usually require the establishment of a global treasury management system to serve their overseas strategies. Below, we analyze the treasury management cases of some multinational companies at home and abroad.

FORUM

P92

Fuji And Kodak: The Rebirth And Fall Of Instantaneous Competition

Kodak and Fuji used to be the dominant market in the film age. After entering the digital age, the two traditional enterprises have also been hit, but today’s fate is diametrically opposite-one like Phoenix Nirvana, the other falling like a meteor, what happened in the middle? Where is the gap?