Art Toys: A Cultural Shift and Emerging Economic Trend潮玩:文化转向与新经济趋势
2025-11-13孙力/译
The fascination with art toys is on the rise, captivating both creators and collectors across various labels. Crafted from materials such as vinyl, wood, plastic, resin, latex, and metal, the art toy creation process is undeniably artistic. Many creators, largely self-taught or with backgrounds in graphic design and fine art, contribute to this dynamic landscape.
人们对潮玩的迷恋正日益升温,俘获了各类创作者和收藏者。潮玩采用乙烯基、木材、塑料、树脂、乳胶和金属等材料制作,其创作过程无疑颇具艺术性。诸多创作者在为这一充满活力的领域贡献力量,他们多为自学成才或拥有平面设计和美术专业背景。
Unconventional investments: the financial powerhouse of art toys
非常规投资:潮玩的金融动力源
This movement isn’t just about artistic expression; it’s evolving into an economic trend. The art toy market, valued at USD 25,143.0 million in 2022, is anticipated to expand at an 18.72% CAGR, reaching USD 70,410.76 million by 2028. TUD Toy1’s influence on this trend goes beyond surface-level aesthetics; it plays a role in shaping the economic dynamics of collectibles.
这场运动不仅仅是艺术表达,它正在演变成一种经济趋势。潮玩市场在2022年估值达到251.43亿美元,预计将以18.72%的复合年增长率扩张,到2028年达到704.1076亿美元。TUD Toy对这一趋势的影响超越了表面的美学;它在塑造收藏品经济动态方面发挥着作用。
The Art Toy Market has witnessed significant growth in recent years, driven by increasing consumer interest in collectible art pieces and a surge in the popularity of designer toys. This phenomenon challenges traditional perspectives on collecting culture, breaking away from the notion that toys are solely for children. Now, toys are finding a dedicated adult audience, and with a growing market willing to invest in pieces that evoke sentimentality, this trend is poised for continued growth.
近年来,潮玩市场呈现了显著增长,这得益于消费者对收藏性艺术品的兴趣日益浓厚以及潮玩人气激增。这一现象挑战了关于收藏文化的传统观念,打破了玩具仅为儿童专属的固有看法。如今,玩具逐渐赢得一批忠实的成年受众,这个愿意投资于能唤起情感共鸣的作品的市场正不断扩大,而这一趋势有望持续增强。
While critics engage in debates over defining the boundaries between art and toys, audiences and artists remain unfazed by the need for strict definitions. Art, inherently subjective, resides in the eye of the beholder. Behind the increasing popularity of art toys lies a thriving culture propelling continual growth.
尽管评论家们仍在争论如何界定艺术与玩具的界限,受众和艺术家们并不觉得有必要作出严格定义。艺术本质上是主观的,存在于观者眼中。潮玩日益流行的背后,是一种蓬勃发展的文化在推动其持续增长。
Social media influence: art toys shine in the digital spotlight
社交媒体影响力:潮玩在数字聚光灯下闪耀
Masuda2, a prominent figure in the art toy movement, expressed his desire to open a shop in the Harajuku district3 as “a means of expression where complete strangers can directly evaluate my work (products) on a buy-sell basis.” This intention aligns with that of any emerging artist seeking an audience and acknowledgment that their expression is indeed art.
潮玩运动的重要人物增田曾经表示,他渴望在原宿地区开一家店,作为“一种表达方式,让完全陌生的人可以通过买卖直接评价我的作品(产品)”。任何寻求受众并希望其表达被认可为真正艺术的新锐艺术家都有这样的想法。……
