On March 3， the “Cultural Industry Empowers Rural Revitalization — Cross-Strait Youth Creative Design Exhibition” was held at Chongqing Yue Design Center. A total of 200 groups of outstanding works by young designers from both sides of the Taiwan Strait were displayed， 30% of which had claimed various international design awards.

“For a business or camping trip， rather than a fragile glass bottle of chilies， you might as well take this jelly-like ‘Wow Pepper. If you are afraid of getting burned when lifting the instant noodle bucket lid， you can use this bowl because it has a ‘hat brim that helps you uncover the bowl easily. The tip of the type of ink brush can be changed， so that you dont have to throw the brush away when its tip sheds hair after being used for a long time ...” Upon their entry into the exhibition hall， a lot of visitors were attracted by these mind-blowing creations.

The exhibition was co-hosted by the Chinese Culture Friendship Association and the Chongqing Municipal Commission of Culture and Tourism Development， and jointly undertaken by China Arts and Entertainment Group Ltd. and Chongqing Yuelai Investment Group Co.， Ltd. It was designed with eight themed areas， to showcase 200 groups of masterpieces selected from the works of 10，000 youth designers from 300 colleges and universities across the Taiwan Strait.

The exhibition was divided into the online section and the offline section. The online exhibition kicked off on November 30， 2022， through an exclusive website in multiple languages including Chinese， English， and French， where visitors across the globe could read contemporary Chinas stories on rural revitalization. As of February 6， 2023， the site had received more than 1.75 million visits worldwide.

Lasting through March 31， the offline exhibition was the enrichment and extension of the online one， aiming to enable visitors to appreciate at close range the ingenious design and exquisite craftsmanship of rich wonderful exhibits and feel the charm of creative design and industrial manufacturing.

“Through the exhibition， we hope to build a platform for exchange， cooperation， and achievement display among young designers on both sides of the Taiwan Strait and identify a new path for the cultural industry to empower rural revitalization and for young people on both sides of the strait to together carry forward Chinese culture at home and abroad，” Kong Lun， a Level-II Inspector of the Hong Kong SAR， Macao， and Taiwan Affairs Office of the Ministry of Culture and Tourism of the Peoples Republic of China said at the opening ceremony of the exhibition， adding that he expected this exhibition would well tell contemporary Chinas stories about rural revitalization and more young people in Taiwan would actively seize opportunities from Chinas rapid development and rural revitalization initiative to achieve respective growth.

Liu Xiaonan， Deputy Director-General of the Chongqing Municipal Commission of Culture and Tourism Development， said that the commission would take this exhibition as an opportunity to build a platform for exchange and cooperation of the creative design industry， guide industrial people to provide targeted assistance， invest， and develop business in rural areas， advance the development of the cultural industry in rural areas， enhance the vitality of agricultural and rural development， and foster new drivers of rural development.

After the opening ceremony， the host organization organized the “Cultural Industry Empowers Rural Revitalization—Cross-Strait Youth Creative Design Exchange Meeting” focused on such themes as “How can the cultural industry empower rural revitalization？” and “The overseas influence of creative design exchanges among the youth across the Taiwan Strait”. At the meeting， well-known experts and designers from the cultural industry and design circles had dialogues and discussions， providing clearer methods and experience for rural revitalization participants.

3月3日，文化賦能 乡村振兴—两岸青年创意设计展在重庆悦·设创艺展示中心举行。展出海峡两岸青年设计师200组优秀作品，其中三成的作品曾获得全球各类设计大奖。

出差、露营想吃辣，用玻璃瓶装易碎，不如用这款像果冻一样的“哇塞小辣椒”；泡面盖子掀开时怕烫，这款泡面碗自带便于揭开的“帽檐”；毛笔用久了掉毛，又不想丢，这种毛笔可以换笔头……走进展厅，这些脑洞大开的创意设计让众多观众驻足。

本次展览由中华文化联谊会、重庆市文化和旅游发展委员会联合主办，中国对外文化集团和重庆悦来投资集团共同承办，共设立8个主题区。面向海峡两岸300所高校、1万名青年设计师征集作品，最终遴选出了200组优秀作品参展。

展览分为线上展和线下展两个板块。线上展于2022年11月30日启幕，推出了专属网站，设置有中文、英文、法文等语言文字，供全球观众点击浏览，向世界讲述当代中国乡村振兴故事。截至今年2月6日，该网站全球访问量累计超过175万人次。

线下展是线上展的丰富和延伸，旨在通过丰富精彩的实物展品，让观众近距离欣赏到这些作品的巧妙设计和精湛工艺，感受创意设计和工业制造的魅力。展至3月31日结束。

“本次两岸青年创意设计展力求搭建一个两岸青年设计师交流合作和成果展示的平台，探索一条文化产业赋能乡村振兴的新路径，一条让两岸年轻人齐心协力在海内外共同弘扬中华文化的新路径。”开幕式上，文化和旅游部港澳台办二级巡视员孔伦表示，希望通过本次展览讲好当代中国乡村振兴的美好故事，让越来越多的台湾青年积极搭乘祖国蓬勃发展的快车，在乡村振兴的大潮中抓住机遇、得到成长。

重庆市文化和旅游发展委员会副主任刘晓年表示，市文化旅游委将以本次展览活动为契机，为创意设计界搭建交流与合作平台，引导从业者深入乡村，对接帮扶、投资兴业，促进文化产业更多向乡村流动，增强农业农村发展活力，培育乡村发展新动能。

开幕式后，主办方还围绕“文化产业如何赋能乡村振兴”“两岸青年创意设计交流的海外影响力”等主题举办了“文化赋能 乡村振兴—两岸青年交流会”。文化产业及设计界的知名专家和设计师齐聚一堂展开对话、讨论，为乡村振兴参与者提供更明晰的理论与经验借鉴。