摘 要 阅读经典作为一种有难度的乐趣，在快文化盛行的后现代社会日益式微，致使经典阅读推广陷入困境，常常推而不广。论文采用文献研读、网站访问、即时咨询等方法收集材料，并结合亲身实践，全面研究由湖南省高校图工委协同全省高校组织实施的“一校一书”经典阅读推广项目之顶层设计与底层实践，解读项目“顶层”与“底层”、“设计”与“实践”之间的“合度”与“距离”。从“一校一书”到“一校多书”的演变，为读者阅读分享、图书馆员岗位成长、阅读推广工作质量进阶、高校图书馆事业繁荣提供平台。

关键词 经典阅读;阅读推广;顶层设计;底层实践;一校一书;一校多书;平台化演变

分类号 G252.17

DOI 10.16810/j.cnki.1672-514X.2022.06.001

Top-level Design and Bottom Layer Practice of Classic Reading Promotion Project： From “One University， One Book” to “One University， Many Books”

Liu Shirong

Abstract As a kind of difficult pleasure， classics readings has been declining in the post-modern society where fast culture prevails. As a result， classics reading falls into a dilemma adopts the method of literature study， website visit， real-time consultation to collecting materials， combined with personal practice， this paper comprehensively studies the top-level design and bottom layer practice of “One University， One Book” project organized and implemented by Committee of Academic Libraries in Hunan， and interprets the “fit” and “distance” between “top” and “bottom”， “design” and “practice”. Also the evolution from “One University， One Book” to “One University， Many Books” creates a platform for readers’ reading sharing， cultivation of reading promotion talents， improvement of reading promotion quality and prosperity of university library.

Keywords Classic reading. Reading promotion.Top-level design. Bottom layer practice. One University， One Book. One University， Many Books. Platform evolution.

隨着“全民阅读”国家战略的持续深入推进，学界关于“阅读推广”的科研成果日益丰富，由阅读学与推广学领域交叉而成的新兴学科“阅读推广学”，在图书馆学中逐渐占据“显学”地位。但是，在阅读推广中，经典阅读推广似乎已经成为一项较为困难的工作，在快文化盛行的后现代社会，阅读经典作为一种需要消耗大量时间和脑力的“有难度的乐趣”[1]，常常会被读者有意或无意地规避。早在2013年，广西师范大学出版社对近3000名读者调查后得出了“死活读不下去的图书排行榜”，前十名竟然全部为古今中外经典名著。在历次全国国民阅读调查报告中，我国成年国民网上活动行为多以社交、阅读新闻、观看视频为主，娱乐化、碎片化特征明显，而深度进行图书阅读行为占比很低。……