陈章梅

兰花被称为“花中君子”，是高尚品质的象征。诗人屈原极爱兰花，在他的不朽之作《离骚》中，多处出现咏兰的佳句。

Located in the middle of Yunnan， east of Kunming， Songming provides the perfectnatural growing conditions for orchids， such as abundant sunlight and air circulation andideal temperature， making it one of the most important flower production centers in China.

Driven by domestic and international demand， orchids are seeing significant growth insales.“2016 is the year when I saw the highest price of orchids. Affected by the pandemicin the past two years， the price hit the bottom last year. However， in 2022， orchids’ pricesare finally starting to recover，”said Dai Jianxiong， head of a flower company in Songming.

Unlike previous years’sales， orchids entered e⁃commerce platforms in 2021， with alarge number of livestreamers selling the flowers. When dealers started livestreaming them⁃selves， farmers were also catching up， directly broadcasting from their planting centers.The rise of livestreaming led to prices remaining on an upward trend.“

When we made our livestreaming debut， the data showed nobody was watching. So itis necessary for us to constantly exercise to improve ourselves， because e?commercelivestreaming requires perseverance，”said Guo Yan， an e⁃commerce livestreamer.

Nowadays， consumers can buy the freshest orchids from the Internet while also receiv⁃ing professional orchids’ care solutions and specialized knowledge about the species.

A local official said there are 32 flower⁃planting enterprises in Songming， with a totalcultivation area of 28，100 acres. The output of fresh⁃cut flowers has reached 1.03 billionand reached a total value of 2.98 billion yuan.

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