面對这场不知何时结束的疫情，MICE行业从一开始的“如临大敌”，到顺势而为调整产业布局，再到实现融合发展，持续打破传统，寻求创新。科技赋能产业，同时也为跨界竞争和应对市场变化提供了“硬”实力。MICE+科技领域的先行者以此率先突破困境实现盈利目标。行业未来的发展趋势逐渐数字化与智慧化。MICE行业的科技创新之路一直正在进行时，在众多领域得以应用并受到各方关注，具体有哪些先进的科技手段值得推广？后疫情时代，科技创新的关键在于便捷性和高效率，如何应用科技来提升会议服务品质，为客户带来优质体验？随着线下展会项目陆续取消或延期，线上展会的创新价值体现在哪里？MICE行业的客户群体种类多差异大，科技创新是否影响客群选择？

本期《旅游会展》专题栏目策划“MICE行业的科创之路该如何走下去”，邀请MICE业界人士共同探讨行业科技创新的践行策略和发展趋势。

What’s Wayout for The Sci-Tech Innovation in MICE Industry？

As confronted by a formidable enemy from the beginning to the adjusted industry distribution with the flow， then to the integrated development， The MICE industry has been breaking the tradition to seek the innovation continuously in face of the unknown deadline of the pandemic. The Sci-Tech not only enables the industry， but provides the hard power for the cross-border competition and the responsive market change， based on which， the pioneer in MICE+ Sci-Tech fields therefore breaks through the dilemma to reach the goal of profits. As the development trend of the industry in future gradually transits into the digitalization and intelligence， while the way to the Sci-Tech innovation in MICE industry is still in progress， which has been applied in many fields and concerned by the public， which are those specific advanced sci-tech means worth to be promoted？ In the post-pandemic age， the key to the Sci-Tech innovation lies in the convenience and high-efficiency， then how to improve the quality of meeting services with the Sci-Tech to bring our customers the excellent experience？ Where does the innovative value of the online exhibition demonstrate as offline ones have been cancelled or postponed continuously？ Whether will the Sci-Tech innovation affect customers’ choices due to various customer groups in the MICE industry？

On this edition of our column， we specially plan for the topic of‘ What’s Wayout for The Sci-Tech Innovation in MICE Industry？’ and invite those from MICE industry to together discuss the practical strategy and development trend for the industrial Sci-Tech innovation.