孙大东 向晓旭

摘 要：作为档案资源开发利用工作的重要内容，如何创造并实现档案文创产品的价值，日益成为档案领域的一项重要课题。文章结合新《档案法》，从价值共创主体的视角出发研究了档案文创产品的开发利用。档案人员应推动档案科技在文创产品上的应用与转化，组建专业化的文创团队；档案服务企业应积极提供特色服务与创意方案，为文创产品的数字化开发提供技术支持；社会公众应积极参与文创产品的开发与推广活动，主动地进行需求表达与意见反馈。

关键词：档案文创产品；新《档案法》；价值创造

分类号：G279.2

Value Co-creation Strategies of Archival Cultural and Creative Products under the Background of the Implementation of the New Archives Law

Sun Dadong， Xiang Xiaoxu

（School of Information Management of Zhengzhou University， Zhengzhou， Henan 450001）

Abstract：As an important part of the development and utilization of archival resources， how to create and realize the value of archival cultural and creative products has increasingly become an important subject in the archives field. In combination with the new Archives Law， this paper studies the development and utilization of archival cultural and creative products from the perspective of value co-creation subjects， thinking that archivists should promote the application and transformation of archival technology in cultural and creative products and establish a professional cultural and creative team. Archives service enterprises should actively provide characteristic services and creative schemes and provide technical support for the digital development of cultural and creative products. The public should actively participate in the development and promotion of cultural and creative products， and actively express their needs and give feedback.

Keywords：：Archival Cultural and Creative Products； New Archives Law； Value Creation

1 引 言

新《档案法》与旧《档案法》相比，新增了26个条款，对原来的诸多表述也进行了修改和完善，为档案事业的进一步发展提供了法律保障和政策导向。作为档案资源开发利用工作的重要内容，档案文创产品的开发利用也应依据其相关规定开展。

2021年8月26日，笔者在中国知网文献库中以“篇名”为检索项、以“档案+文创产品”“档案+文化创意产品”为检索词进行精确检索，经去重和筛选后获得59篇有效文献，经阅读发现已有成果主要研究内容集中在以下三个方面：一是档案文创产品的整体开发现状及相应对策。如王贞指出档案文创产品的开发存在形式单一、同质化等现象，应充分结合文化与创意；[1]朱莉从宏观、微观两方面分析了档案文创产品开发的阻碍因素，并提出了开发策略；[2]王芳认为档案文创产品的开发大致可分为四种模式，并指出了产品开发存在的问题及对应措施。……