任敏

Tamdrin， 20， became famous unexpectedly after a photographer posted a video of him on Douyin， the domestic version of the TikTok short-video platform， in which he wore a traditional Tibetan costume and smiled in front of the camera.

The photographer who posted the video also filmed Tamdrins father and little brother. Neither of them was noticed by netizens.

On Thursday， Tamdrin posted his first video on his own Douyin account in which he introduced his white horse in stumbling① Mandarin. The video has been viewed by more than 14 million people and attracted more than 1.8 million followers in one day.

“Tamdrin has been hired by our company to promote the tourism of Litang county and Garze Tibetan autonomous prefecture，” said Gao Xiaoping， deputy manager of the countys culture， tourism and sports investment development company.

“Hell get a monthly salary of 3，500 yuan as well as insurance and subsidies. Well check the qualifications of the companies that want to cooperate with him to prevent him from being cheated. Well take no bite of the income or the presents he receives，” he said.

Sangyeshung， a Tibetan man who works as a physician for the Ganlu Tibetan Medicine Group in the Tibet autonomous region， said he was glad to see that Tibetans are increasingly becoming Internet celebrities.

“They can introduce Tibetan culture， food and places of interests to the world，” he said. “The Internet provides a very convenient way for the world to learn and appreciate Tibets charm.”

Dorje Tash， a teacher at the No. 3 Middle School in Nagchu， Tibet， said most of the Tibetan Internet celebrities have simple personalities and unique costumes that catch netizens attention easily.

“Though Tamdrin is not as handsome as many movie stars， his eyes and smile are really impressive，” Dorje Tash said. “The new media platforms provide chances for people like him to show their talent.”

注： ① stumbling 結结巴巴的