张宁

摘      要：我国职业篮球治理的起点逻辑归结于联赛在产业市场拓展、社会嵌入性、社会责任行为、表演供给质量等方面存在的“三重矛盾”。治理价值逻辑要遵循以人民为中心，实现人的全面发展导向价值、商业与社会“双重聚合”的核心价值以及突显体育强国建设核心竞争力的时代价值。行动逻辑要以“认同—主体—规则—场域”的建构逻辑构筑联盟“共建、共治、共享”的治理共同体;以“识别需求—满足需求—创造需求”的需求逻辑构造联赛核心利益相关方互惠共生、品牌共振、资源共享的共生关系;以“认知提升—制度规约—交往实践”的内生逻辑构建以社会责任为“核心关切”的治理行动与评价体系。在“主体共同”与“利益共生”的建构与保障下，通过社会责任内化破局，走“商业”与“社会”并驱之路，是我国职业篮球可持续性战略发展的善治之举。

关  键  词：职业篮球;体育治理;社会责任

中图分类号：G841    文献标志码：A    文章编号：1006-7116（2020）06-0057-06

The logical framework of professional basketball governance in China

——From the perspective of the integration of social responsibility and governance

ZHANG Ning

（First Department of Physical Education and Training，Chengdu Sport University，Chengdu 610041，China）

Abstract： The starting logic of China's professional basketball governance is attributed to the "triple contradiction" problem of the league in terms of industrial market expansion， social embedding， social responsibility behavior， and performance supply quality. Governance value logic must follow the people-centered value to achieve the comprehensive development of people， the core value of “dual convergence” of commerce and society， and the value of the times to highlight the core competitiveness of constructed by the powerful country in sports. The logic of action of professional basketball governance in China should be based on the”identification-subject-rule-field” construction logic to build an alliance “co-construction， co-governance， and sharing” governance community; based on the demand logic of “identifying demand-satisfying demand-creating demand， “we construct the symbiotic relationship of mutual benefit symbiosis， brand resonance and resource sharing among the core stakeholders of the league; using the endogenous logic of “cognition promotion-system regulation-communication practice” to build a governance action and evaluation system with social responsibility as the “core concern”. Under the ecological protection of “common subject” construction and “symbiosis of interests”， through “social responsibility internalization” to break the situation and take the road of “commercial” and “society” driving together， must be the professional basketball “good governance” for sustainable development strategy in China.

Key words： professional basketball;sports governance;social responsibility

2019年9月國务院办公厅正式印发《体育强国建设纲要》，提出“职业体育与专业体育、三大球与基础大项等实现均衡发展”的战略目标，并且提出推进职业体育发展，培育形成具有世界影响力的职业联赛和积极探索中国特色三大球发展道路，构建政府主导、部门协同、社会力量积极参与“三大球”训练、竞赛和后备人才培养体系，提高大众的认知度和参与度的战略任务。在建设体育强国的新征程中，我国职业篮球究竟遵循什么样的治理逻辑、起点逻辑、价值逻辑及行动逻辑？……