尹仁芳 付璐 高博

摘要：文章梳理了中医药文化产业的相关研究，包括基于政策的中医药文化产业研究、基于地域特色的中医药文化产业研究、中医药文化产业发展创新及传播模式研究、中医药文化产业的概念及内涵研究，总结了中医药文化产业的发展现状、存在问题及解决策略。通过梳理发现，我国中医药文化产业发展具有文化资源丰富、产业多元化、品牌效益良好、受众基础广泛等特点，但同时也面临政策支持不够、对中医药文化挖掘研究力度不足、产业规模小、相关人才匮乏等问题。进而提出在策略上应注重政策的保障与制定、加强高等院校与科研机构对中医药文化的挖掘研究、多产业的融合促进与大平台的建立，及人才的引进与培养，从而提升中医药文化产业的核心竞争力。

关键词：中医药;文化产业;研究;综述

中图分类号：G124;G353.11    文献标识码：A    文章编号：2095-5707（2020）05-0068-05

DOI： 10.3969/j.issn.2095-5707.2020.05.017

Abstract： The article combed the related research on TCM culture industry， including the research on TCM culture industry based on policy and regional characteristics， development innovation and communication mode of TCM culture industry， and concept and connotation of TCM culture industry， and summarized the development status， existing problems and solving strategies of TCM culture industry. Through combing， it is found that the development of TCM culture industry in China has the characteristics of rich cultural resources， industrial diversification， good brand efficiency， wide audience base and so on. At the same time， however， it is also faced with some problems， such as insufficient policy support， insufficient research on TCM culture， small industry scale， lack of related talents and so on. In view of the above situation， this article proposed to pay attention to the guarantee and formulation of policies， the excavation and research of colleges and universities and scientific research institutions， the promotion of multi-industry integration and the establishment of a large platform， as well as the introduction and training of talents， so as to enhance the core competitiveness of TCM culture industry.

Key words： TCM; culture industry; research; review

中醫药文化源远流长，是我国文化软实力的重要体现。随着文化产业成为我国的新兴战略产业，中医药的文化建设工作受到了前所未有的重视，中医药文化产业也逐渐成为推动中医药产业发展转型和结构调整的根本力量。目前关于中医药文化产业的研究呈现出热门趋势，本文主要梳理了基于政策的中医药文化产业研究、基于地域特色的中医药文化产业研究、中医药文化产业发展创新及传播模式研究、中医药文化产业的概念及内涵研究，针对中医药文化产业的发展现状，对中医药文化产业发展过程中存在的问题及解决策略进行探讨。……