苏希玲

山重水復疑无路，柳暗花明又一村。不知不觉，2020年已经走向尾声。与国内会展业已经蓬勃复苏不同，国际疫情依然基本处在失控状态。从疫情初期至今，几乎所有国际展会都被推迟或取消。当前，大部分国家的展会活动尚未解禁。而纵观国内，疫情以来，穷则思变变则通，出展企业也纷纷开拓创新，保持运营活力。

在这个出展行业从未经历过的寒冬，出展企业经营情况如何？如何突出重围，焕发生机？出展行业的未来发展路在何方？……

围绕以上话题，本期专题采访知名国际主办方与国内出展企业代表，呈现行业发展脉络和未来趋势。围绕2020年业务创新路径、外贸企业参展趋势的变化、出展行业价值重新审视、继续前行的心态等业界关心的议题，展开深度讨论。

■世展和新展联合展览（广州）有限公司副总经理温志彬认为：出展企业需要做好内展外展两手准备。

■广州外展信息科技有限公司总经理侯洪冰表示：疫后依然会保持线上业务比例。

■上海宝瀚会展服务有限公司总经理余敏琦认为：疫后企业将优先选择高品质展会。

■领肯会展服务有限公司副总经理江小梅指出：出展行业要迅速求变，拓展业务新渠道。

■Hyve展览集团北京国际销售办公室总经理郭荣强调：要提升会展品质，满足客户需求。

Moving Forward： Exploration of the Business Transformation of 2020 Outbound Exhibition Industryy

□Reporter/ Celion Su

Introduction： Time flies， 2020 is coming to an end. Unlike the domestic convention and exhibition industry Time flies， 2020 is coming to an end. Unlike the domestic convention and exhibition industry that has been recovering vigorously， the international epidemic is still basically out of control. Since the that has been recovering vigorously， the international epidemic is still basically out of control. Since the beginning of the epidemic， almost all international exhibitions have been postponed or cancelled. Currently， beginning of the epidemic， almost all international exhibitions have been postponed or cancelled. Currently， exhibition activities in most countries are still in stagnation. Meanwhile， back in China， since the outbreak of exhibition activities in most countries are still in stagnation. Meanwhile， back in China， since the outbreak of the epidemic， many outbound exhibition companies have also pioneered and innovated into new business the epidemic， many outbound exhibition companies have also pioneered and innovated into new business models to maintain operational vitality..

In this cold winter that the outbound exhibition industry has never experienced， how is the operation In this cold winter that the outbound exhibition industry has never experienced， how is the operation of outbound exhibition companies How to overcome obstacles and rejuvenate Where is the future of outbound exhibition companies How to overcome obstacles and rejuvenate Where is the future development of the exhibition industry ....

Focusing on the above topics， this column interviews well-known international organizers and Chinese Focusing on the above topics， this column interviews well-known international organizers and Chinese exhibition companies to discuss the industry development context and future trends. In-depth topics include： exhibition companies to discuss the industry development context and future trends. In-depth topics include： the business innovation paths in 2020， the changes in the exhibition trend of foreign trade companies， the re-the business innovation paths in 2020， the changes in the exhibition trend of foreign trade companies， the reexamination of the value of the exhibition industry， and the good attitude of continuing to move forward.examination of the value of the exhibition industry， and the good attitude of continuing to move forward.

2020年，在这个出展行业从未经历过的寒冬，出展企业经营情况如何？如何突出重围，焕发生机？出展行业的未来发展路在何方？……

贵司今年的出展业务如何？