刘丁睿

2018年12月15日，荷兰驻重庆总领事馆在红星美凯龙（江北店）打造了一场别开生面的荷兰日·卫浴文化节活动，将荷兰独特的厕所文明与“豪爽耿直”的重庆人文精神共同凸显。荷兰驻重庆总领事孔思哲、市政府外办副主任唐文、市政府外办领事处处长范青、市商务委市场体系建设处副处长何军、红星美凯龙重庆营发中心副总经理唐皓等出席。

“上帝创造了世界，但是荷兰人创造了荷兰。”孔思哲在致辞中说：“荷兰是一个拥有创造力的国家，并创造了领先于世界的厕所文明。同时，荷兰作为一个极具包容性的国家，拥有人性的豁达和恬静的生活态度，这仿佛与重庆秉持的耿直文化如出一辙，严谨又不拘泥于墨守成规。”

本次重慶荷兰日·卫浴文化节活动为期两天，秉承传播厕所文明和世界环境保护的主旨，引进了荷兰CUBE设计博物馆厕所文化展览内容，让人们对厕所文化不再止步于生理层面，而是延伸到科技、健康、人权、世界环境保护等深入层面。唐文在致辞中表示，相信今年的“荷兰日”活动将会进一步增进重庆市民对荷兰的了解，促进双方的合作与交流，让中荷文化碰撞出绚烂的火花。

一张张洁白的展板竖立在人来人往的过道旁，上面展示了荷兰CUBE设计博物馆推出的主题为“Everything You Always Wanted to Know About Toilets， But Were Afraid to Ask”（厕所宝典）的展览。展板展示了厕所设计的历史，卫生及环境问题的设备设计，以及排泄物等被冲走的潜在用途等等。

活动日，荷兰礼帽皇后Elisabeth Koch携手模特现场展示荷兰的礼帽文化。伴随着郁金香的芬芳，融合风车、奶牛和木鞋等特色元素，模特们头戴着各式各样美丽的礼帽穿梭于花的海洋，头上的礼帽在追光中别具一格。

据介绍，礼帽在欧洲传统时尚中扮演着重要角色，它既是欧洲女性主要的时尚配件，又是身份的象征。古代欧洲的贵族女子必须要佩戴礼帽，不同的帽子代表着不同的阶层。这个传统一直传承至今，虽然帽子现在不再代表阶级，但是只要是大型节日活动，女人们还是会戴上各式帽子，彰显自己的魅力。

活动期间，还有来自重庆工商大学的两位荷兰裔老师，给工商大学的同学们分享荷兰的风俗文化。在荷兰最美童书悦读会上，老师通过荷兰卡通形象、儿童朗诵、儿童文学、儿童电影以及多种现场互动表演，开拓孩子的想象力，让孩子在学习中体验荷兰的童趣与快乐。

自2015年以来，荷兰驻重庆总领事馆每年都在重庆举行“荷兰日”系列文化交流活动，通过丰富多彩的活动展现荷兰在文化、体育、农业、艺术、设计等优势领域的独有魅力，为重庆市民和业内人士提供体验纯正荷兰风情文化的宝贵机会。

On December 15th， 2018， Consulate General of the Netherlands in Chongqing unveiled a unique Dutch Day·Bathroom Culture Festival at Red Star Macalline （Jiangbei Store）， which highlighted the unique toilet civilization of the Netherlands and the spirit of Chongqing's humanity. Koen Sizoo， Consul General of the Netherlands in Chongqing， Tang Wen， Deputy Director of the Foreign Affairs Office of the Municipal Government， Fan Qing， Director of the Foreign Affairs Office of the Municipal Government， He Jun， Deputy Director of the Market System Building Department of the Municipal Commercial Committee， and Tang Hao， Deputy General Manager of Business Promotion Center， Red Star Macalline Chongqing attended the activities.

“God created the world， but the Dutch people created the Netherlands.” Mr Koen Sizoo said in his speech： “The Netherlands is a creative country and has created a world-leading toilet civilization. At the same time， the Netherlands and Chongqing share similar culture. As a very inclusive country， the Netherlands encourages open-mindedness and tranquil attitude towards life， while Chongqing advocates straightforward culture， that means one is expected to rigorously and not rigidly adhere to the rules.

The Chongqing Dutch Day·Bathroom Culture Festival lasted for two days. It adhered to the theme of spreading toilet civilization and global environmental protection. Besides， it introduced the contents of the Dutch CUBE Design Museum Toilet Culture Exhibition， so that people know more than the physiological dimension of the toilet culture; rather， they might explore the in-depth aspects such as science and technology， health， human rights， and world environmental protection. In his speech， Mr Tang Wen said that he believes that this year's "Dutch Day" activities will further enhance Chongqing citizens' understanding of the Netherlands， promote cooperation and exchanges between the two sides， and ignite a splendid Sino-Dutch culture spark.

A piece of white board is erected in the aisle where people pass， showing the exhibition themed by “Everything You Always Wanted to Know About Toilets， But Were Afraid to Ask” （the toilet collection） launched by the CUBE Design Museum in the Netherlands. The panels showcase the history of toilet design， other equipment designs that explore health and environmental issues， and the potential uses of excrement and so on.

At the same time， the Dutch top hat queen Elisabeth Koch teamed up with the model to showcase the Dutch hat culture. Dipped in the fragrance of tulips， the models wear a variety of beautiful top hats， blending with features like the windmill， cows and wooden shoes， in the ocean of flowers.

According to reports， the top hat plays an important role in European traditional fashion. It is both a major fashion accessory for European women and a symbol of identity. It was a must for ancient European aristocratic women to wear hats， because different hats represented different classes. This tradition has been passed down to this day although the hat no longer represents the class; but as long as it is a large-scale festival， women will wear all kinds of hats to show their charm.

During the event， two Dutch teachers from Chongqing Technology and Business University shared the customs and culture of the Netherlands with the students. At the most beautiful Dutch children's book reading workshop， teachers explores the child's imagination through the Dutch cartoon image， children's reading， children's literature， children's movies and a variety of live interactive performances， so that children can experience the Dutch-flavor children fun and joy through learning.

Since 2015， Consulate General of the Netherlands in Chongqing started to hold a series of cultural exchange activities in the “Dutch Day” in Chongqing every year. A variety of activities， enable us to appreciate the unique charm of the Netherlands in the fields of culture， sports， agriculture， art and design by offering Chongqing citizens and industry insiders valuable opportunities to experience a pure Dutch culture.