In the era of beauty product consumption when customized services are popular,consumers take more and more interests in concept products like DIY (do it yourself).

In the Public of Korea,some of beauty brands began to release the products which separate the “essence” and “effective ingredients” and have achieved great performance in terms of sales.While facial mask category is also intended to encourage consumers to do DIY products.On one hand,it could reduce the use of preservatives;on the other hand,it could increase the multi-level experience of products.Similar products could be found in Chinese market.Herborist of Shanghai Jahwa launched its solid essence mask,which avoid the use of preservatives and pigment,etc.by using freeze-dried technology.According to Shanghai Jahwa,this solid essence mask has sold 3 million masks since its launch,which is a wonderful innovative trial.With unique package,such “DIY cosmetics” are either out of the technological needs,or for attracting the attention of consumers by its difference.However,DIY beauty products have hidden safety danger.On the one hand,improper operation by users may lead to the contamination of microorganisms and other problems;on the other hand,users may be allergic or intolerant to products due to improper composition ratio.This is why this brand is limited to be promoted widely.

Korean Cosmetics Fade away from Tmall List

According to the list of beauty ＆ personal care brand operation results announced by Tmall in April,OLAY ranked first in terms of beauty categoty,and L'Oreal and SK-II entered the Top 10 while no any Korean cosmetic brands appeared.Specifically,OLAY,L'Oreal Paris,SK-II,Estée Lauder,Shiseido,Lancôme,Maybelline,Chioture,Meiking and Chando were the TOP 10 brands.According to the survey's results in China,it is not that optimistic in terms of the sales of Korean cosmetics in Tmall apart from those in duty-free store and department stores.With the increasing market share of Chinese domestic brands,the prospects of Korean cosmetics will become even more dim.High-end brand market is dominated by international brands.In mid-tolow market,the competition between international and domestic brands becomes increasingly fiercer.Faced with the future uncertainty,the entire Korean cosmetics industry is likely to struggle.Recently,a series of seminars have been held in South Korea with topics on the sales strategy of online stores in China,and in-depth studies have been conducted on those enterprises showing good sales performance in China via online platforms.

The Previous No.1 Beauty E-commerce —JUMEI Announces Its Repurchase Plan

Recently,JUMEI announced its repurchase plan of shares worth of $100 million to the maximum which would be put into operation within 12 months to come.Therefore,the share price increased by over 18% at the rapid pace.Some media considered the share price of JUMEI was greatly underestimated.In 2014,JUMEI was listed in New York Stock Exchange (NYSE).With only three months passing by,the share price rose from the opening price of $27.25 to $39.45,and the value was as high as $5.78 billion.But now,the share price of JUMEI was down to $2.49,and its value was only $295 million,a drop of 95%.Under such sluggish background,it is proper to repurchase shares to boost the stock price.It is said that there are 56 listed companies which will release the repurchase plan this May.Namely,repurchasing stock means people buy themselves,which indicates that they recognize the value of their stock and is conducive to strengthening investors' confidence in their companies and attracting other investors to buy.

The State Food and Drug Administration:Supervisory Regulations on Cosmetics May Be Introduced This Year

On May 28,2019 Chinese Cosmetics Development Conference was held in Beijing.At the conference,Li Nan,chief of the General Division,Supervision Department of the State Food and Drug Administration introduced China's development concerning the cosmetics supervisory rules and regulations from the perspectives of legislation plan and thinking.He mentioned that the regulations on supervision and administration of cosmetics are expected to be released this year,and the regulations on cosmetic registration and label management,as well as production and operation will also be introduced.In addition,measures for the administration of filing for nonspecial use,cosmetics registration filing inspection procedures and other supporting documents are also under formulation.

Jill Stuart Beauty Will Withdraw From the Chinese Market

It is reported that Jill Stuart Beauty is currently inclined to withdraw from the offline retail market in China.In the future,Chinese consumers can only go to Japan counters to buy.However,the brand will fully switch to Tmall International and launch the e-commerce platform.The reason for this is that the products selling on counters are currently one year later than Japan and other countries,which is not conducive to the consumer experience.Founded in 1993 in the United States,Jill Stuart's product line includes fashion,bags,shoes,hats,jewelry,and make-up.The product position has always been a sweet and lovely girl-oriented.The brand's makeup is very attractive because of the delicate packaging,as a result,it has a large number of female customers who fancy this style.However,in 2015,Jill Stuart developed the makeup line Jill Stuart Beauty in Japan and cooperated with the Kose Group for production,one of Japan's three major cosmetics groups.The Kose Group also owns brands such as Sekkisei and Cosme Decorte.

Medical Beauty Market Size Grows Rapidly in Urgent Need of Supervision

In recent years,China's medical beauty market is growing rapidly.Up to now,the penetration rate of mature markets such as America,Brazil and the Public of Korea is around 10%.In China,however,the penetration rate is as low as 2% approximately which means that we have ample space for development.It is estimated that by 2020,China's medical beauty industry will reach 500 billion yuan in terms of the market size and about 60 billion yuan by 2023.However,with the development of the market,all kinds of illegal and disorderly behaviors also appear frequently.As pointed out by Chinese experts from plastic and beauty association,the places for conducting medical beauty must be the medical institutions which have gained the Practicing License of Medical Institution approved by health and administrative departments.Each project of medical beauty approved by medical institutions must have one or more chief beauty diagnostician in order to carry out medical activities specified by Medical Beauty Project Classification Management Directory.The doctors in the institution shall hold the corresponding professional medical practitioner certificate and the nurse shall hold the nurse practitioner certificate.Some experts say that consumers must check the medical qualification during the operations such as plastic surgery and prevent themselves from being cheated by “illegal organizations”.

White Rabbit flavored Perfume Launched On-line Limited Sale

A few days ago,the White Rabbit's joint signed fragrance series was launched on Tmall.The products include perfumes,shower gels,body lotions,hand creams and car fragrances.According to information,White Rabbit joint signed fragrance series is available for online and offline sales.The Tmall flagship store staff said that although it is limited edition,the specific product quantity is still unclear.In fact,this is not the first time that White Rabbit has cooperated to launch peripheral products.In September 2018,the White Rabbit and the beauty brand Maxam launched a lip balm.On May 10,2019,the White Rabbit launched a joint clothing series with the Peace Bird on the LEDIN 2019 Fashion Show.