Zhao Wei Celion Su

Over 300 delegates from 22 countries and regions attended the soldout UFI Asia-Pacific Conference in Tokyo， making it the biggest of its kind in the events 14-year history. Held at Tokyo Big Sight on 14-15 March， it marked the first time that UFI has held the annual AsiaPacific industry conference in Japan.

A mix of speakers from inside and outside the business events industry covered this years theme of “Facing the Future”：

Among them was Kengo Kuma， the world-renowned Japanese architect who designed the stadium for next years Tokyo Olympics and Paralympics. He opened the conference with a strong talk about the power of creativity， and how it can trigger harmony to create integration and connections.

Margaret Ma Connolly， CEO in Asia for Informa （previously known as Informa Global Exhibitions ）， shared her views on how our industry can attract and develop talented managers. Scott Munro， Chief Commercial Officer of Branded Limited， shared his experiences of building a “festivalised” B2B conference. He challenged exhibition organisers to offer their support to festival and event organisers who are increasingly looking to “exhibitionise” their festivals.

George Tanasijevich， President and CEO of Marina Bay Sands， outlined his views on the opportunities in Japan for “Integrated Resorts” to internationalise and transform Japans MICE sector. Josephine Lee， COO of Reed Exhibitions China， updated delegates on Reeds growing portfolio of B2B exhibitions in China， Asias largest exhibition market.

Tadao Ishizumi， President of Reed Exhibitions Japan， delivered a compelling case study focusing on how Reed Japan has developed from humble beginning 33 years ago to become an organisation that produces over 200 exhibitions in Japan annually， generating hundreds of millions of US dollars in revenues – “all organically， without any acquisitions.” He called on Japanese authorities to fast track the development of additional venue space in Japan to allow the market to grow.

There were also several sessions about the role that digital platforms and technology can play in transforming the future of business events. Speakers included Eddie Choi from Mills Design， Jason Popp of GES， Tesi Baur of MBB-Consulting， Gunnar Heinrich of adventics， and Stephan Forseilles of EasyFairs.

“The exhibitions industry in the Asia-Pacific region continues to grow at an impressive pace， as this years conference has shown once again. As more venue space becomes available and as the government paves the way for the development of integrated resorts in Japan， Asias second largest market is seeing a fresh surge of international interest，”says UFI Managing Director/CEO Kai Hattendorf.

The UFI Asia-Pacific Conference featured two days of networking and learning as well as a Marketing Committee meeting and an Associations Committee Meeting. Other onsite activities included a tour of the Tokyo Big Sight venue， an UFI Asia-Pacific Chapter member meeting led by new Chapter Chair， David Zhong， and a UFI China Club meeting. There was also a welcome reception for all delegates held at the Tokyo Conference Centre Ariake， as well as city tours and much more besides.

This years conference was hosted by Tokyo Big Sight， Japans largest exhibition venue. The conference was supported by representatives of all four UFI Diamond Sponsors： Thailand Convention & Exhibition Bureau （TCEB） and Global Experience Specialists （GES）， Qatar National Tourism Council （Qatar） and Shenzhen World.

The UFI Asia-Pacific Conference 2020 will take place in Macau， from 6-9 March 2020. “We are excited about the opportunity to go to Macau next year. Everyone attending the conference will be able to experience first-hand the impact the new road bridge between Hong Kong and Macau is having，” says Mark Cochrane， UFI Regional Manager Asia-Pacific. The 2020 conference will be hosted by Macau Fair & Trade Association （MFTA） supported by Macao Trade & Investment Promotion Institute IPIM.