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加大号身材,加大倍乐趣

2019-03-18

阅读与作文(英语初中版) 2019年2期
关键词:欲望都市市场导向模特儿

Claire Chattermonkey: Ive been interested in fashion, probably since the release of Sex and the City. And just remember watching how much fun the four women in that show had with fashion. A friend of mine always complimented me on what I wore, and she was, like, “Oh, you always look really good,” and “Its really good how youve obviously got limited selection being…being fat. How do you manage to look so good?” And I took it as a compliment. It didnt really sound like a compliment.

I think, “Well, I wonder if there are plus-size bloggers out there,” so I started having a look, and I set myself a challenge, and thought, “Right, 10 days, 10 dresses, take a picture of me every day, and Ill put that up on my blog.”And it started from there really.

The biggest thing, as someone my size, that I found is, not many stores cater for me, and Ive had to be quite creative in what I want to wear.

Plus-size blogging has been growing massively. When I first started there was maybe 20 of us. There must be hundreds of plus-size bloggers now, and brands have realized that there was a real market for them to reach out to the bloggers, and… and use them as…as a guide, and thats really what brands have tapped into.

Woman A: Were quite an outspoken group, and I think were quite sure of what we want, and I think, yeah, some brands have really responded well.

Woman B: I tend to like kind of, quite simple, minimalistic things, and its an absolute nightmare to get things like tailored kind of trousers that are slim, whereas, when youre non-plus-sized, thats easy.

Claire: Were a cheap alternative to advertisement. Were giving what a lot of people shout for. Were not plus-size models. Plus-size models are often size 14, 16, and that body looks very different to someone whos size 24, 26. So, when you see someone whos a size 26 wearing an outfit, you get a better idea of how youre going to fit into that.

Ive always been the biggest of all of my friends, and thats been a really positive thing about moving into plus-size blogging is that Ive met people whore the same size as me. Its a really nice feeling.

克萊尔·查特蒙其:大约从《欲望都市》播出开始,我就对时装产生了兴趣。我还记得当时看到时装给剧中的四个女人带来了如此多的快乐。我的一个朋友总是称赞我的穿着,她会说:“噢,你总是穿得很好看,”又说:“真的好看,你这么……这么胖,显然选择很有限,你是怎样穿得这么好看的?”我将这些话看作恭维,尽管那听起来真不像是好话。

我想:“啊,在网上是否有穿加大号的人在写博客呢?”于是,我开始留意,然后向自己挑战,作出了一个决定:“10天,10套服装,每日拍一张照片,将它们放到我的博客上去。”我就是那样开始行动起来的。

我发现,身材像我一样的人面临的最大问题是,没有多少服装商店可以满足我的需求,我一直要别出心裁地为自己的穿着想办法。

加大号博客一直大批增长着。刚开始的时候,我们大概只有20人,现在,已有数百名加大号的博主加入。各服装品牌生产商已经意识到,通过与这些博主建立联系可以开发一个实实在在的市场,还可用这些人的需求作为市场导向。这是品牌厂家真正得以开发利用的资源。

女士甲:我们是一群直言不讳的人,并且我认为我们很清楚自己想要什么,我觉得,一些品牌已经有了好的市场回应。

女士乙:我倾向于喜欢那种比较简单、简约的东西,但如果找到的是一些裁剪得体的衣服,比如细长的裤子,那绝对是一个恶梦。当然,如果你不是加大号的身材,那事情就容易得多了。

克莱尔:与广告比起来,我们是更经济实惠的选择,我们给许多有迫切需要的人提供了帮助。我们不是加大号模特儿,加大号模特儿通常穿的是14、16码服装,这个尺码的身材与穿24、26码的人看上去非常不同。所以,如果你见到26码身材的人穿着一套服装,你会对自己穿上这身衣服是个什么样子更加心中有数。

一直以来,我在所有朋友中都是身形最大的,进入加大号博客群后,一个好处是我遇到了与我一样身材的人。这种感觉真好。

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