高海滨　黄国珠　姜枫

[摘要] 壮瑶医药健康养老旅游是对我国现有养老模式的转变与创新。广西巴马瑶族自治县（以下简称“巴马”）被誉为“世界长寿之乡”，拥有优越的自然生态环境和丰富的壮瑶医药资源，长寿文化源远流长，适合发展成为健康养老旅游示范基地。本文对广西壮瑶医药健康养老旅游产业开发及产业发展前景进行探究，主要从老龄化问题、老年人健康状况、发展前景和发展对策4个方面展开。通过分析我国老龄化现状和养老服务需求，提出以壮瑶医药、养老服务、旅游多产业融合模式开发广西壮瑶医药健康养老旅游，并提供相关的开发策略和建议。

[关键词] 巴马瑶族自治县；壮瑶医药；养老旅游；开发策略

[中图分类号] R212 [文献标识码] A [文章编号] 1673-7210（2018）11（c）-0155-04

Discussion on the development strategy of Guangxi Zhuang Yao medicine healthy pension tourism based on the status of Bama Yao autonomous county

GAO Haibin1 HUANG Guozhu1 JIANG Feng2 RUAN Qingting1 XIE Ye1

1.Graduate School， Guangxi University of Traditional Chinese Medicine， Guangxi Zhuang Autonomous Region， Nanning 530001， China； 2.Department of Science and Technology， Ruikang Hospital of Traditional Chinese Medicine， the Affiliated of Guangxi Chinese Medicine University， Guangxi Zhuang Autonomous Region， Nanning 530011， China

[Abstract] Health pension tourism of Zhuang Yao medicine is a transformation and innovation to the existing mode of the policy of providing for the aged in China. Guangxi Bama Yao Autonomous County （"Bama" for short） is known as "the world′s longevity village". Bama owns superior natural ecological environment， and it has rich Zhuang Yao medicine resources. Longevity culture has a long history here， and it is suitable for developing into a demonstration base of health endowment tourism. This paper explores the development of Zhuang Yao medical health and endowment tourism industry and the development prospects of the industry， mainly from the aspects of aging， health status， development prospects and development strategies. By analyzing the status quo of Chinese aging and the demand for old-age services， this paper proposes to develop Guangxi Zhuang Yao medicine healthy pension tourism with Zhuang Yao Medicine， aged services and tourism multi-industry integration model， and provides relevant development strategies and suggestions.

[Key words] Bama Yao Autonomous County； Zhuang Yao medicine； Senior pension tourism； Development strategy

随着全国人口老龄化进程不断加深加快，快速的人口老龄化所带来社会养老负担呈加重趋势，我国现行的养老模式具有一定的局限性。截止到2015年底，广西65岁及以上老年人口所占比重约为9.97%，比2000年提高2.85个百分点，超过世界老龄化标准的近3个百分点，从而造成广西养老服务需求量逐年增加，这对养老服务相关产业发展提出了更高的要求[1-2]。在此背景下，需对广西现行的养老模式进行转变与创新，以满足我区老年人日益增长的养老服务需求，让所有老年人都能老有所养、老有所医。广西壮瑶医药健康养老旅游是将民族医药、养老服务、旅游三大产业有机融合，以更好地符合当下社会老年人养老服务要求的发展趋势。……