By Jimmy Brown

Do:Give people gifts that they want

必送：对方想要的礼物

A study published in the Journal of Experimental Social Psychology found that gift-givers overestimate the impact of a surprise gift.In fact,the study found that people tend to appreciate getting things they specifically asked for more than unsolicited presents.Make your life easy and stick to their holiday wish list.

发表在《实验社会心理学杂志》上的一项研究发现，送礼者高估了惊喜礼物的效果。事实上，研究结果显示，相比自作主张的礼物，人们通常更喜欢收到自己指定的礼物。就按对方的愿望清单买吧，给你自己也省点事。

Do:Pick a gift card

必送：礼品卡

Gift cards may seem like an impersonal or lazy holiday gift,but surveys have found that they’re actually a popular pick among gift recipients.A survey conducted by the National Retail Federation,for example,found that they were the most requested gift of 2015.Want to keep it even simpler?Other research has found that people are perfectly happy to receive cash as a gift.

礼品卡看起来也许像是没有人情味或是懒惰的节日礼物，然而调查发现，礼品卡其实是广受欢迎的礼物。美国零售联合会的一项调查就发现，礼品卡是2015年最多人想要的礼物。还想把送礼变得更简单吗？其他研究发现，人们收到现金作为礼物也非常开心。

Don’t:Give gifts on their behalf

不要：以对方的名义送出礼物

Making a charitable donation in a friend or family member’s name may seem like the perfect holiday gift:Your spending goes to a worthy cause,and the recipient gets a gift they feel good about.A 2015 study published in the journal Organizational Behavior and Human Decisions,however,poked a hole in that theory.While close friends or family members may appreciate a socially responsible holiday gift,researchers found that casual acquaintances often feel slighted by them,potentially because the selection focuses“on the symbolic-meaning of the gift,”rather than on the recipient herself.

以朋友或家人的名义做慈善捐赠也许听上去像是完美的节日礼物：你的钱捐给了有意义的事业，而收礼者也得到了让自己感觉良好的礼物。2015年发表在《组织行为与人类决定》杂志上的一项研究却对这一理论提出挑战。虽然你的家人好友也许会喜欢一份有社会责任心的节日礼物，但是研究人员发现，普通朋友在收到这种礼物时经常会觉得被轻视，潜在原因可能是这种礼物更注重“礼物的象征意义”而不是收礼者本人。

Do:Give gifts that reflect your audience and yourself.

必送：能够反映收礼者和你本人特质的礼物

A series of studies published in the Journal of Experimental Social Psychology two years ago found,logically,that recipients prefer holiday gifts that reflect their own interests and hobbies.Interes—ingly,however,the researchers also found that“givers and receivers report greater feelings of closeness to their gift partner when the gift reflects the giver”.Sharing a favorite book,garment or keepsake with a loved one,then,may make the strongest impact in the long run.

两年前发表在《实验社会心理学杂志》上的一系列研究发现，收礼者更喜欢收到能反映出自己的兴趣爱好的节日礼物，这倒是符合逻辑。然而，有趣的是，研究人员还发现，“如果礼物能反映出送礼者的个人特质，送礼者和收礼者都会感觉彼此更亲密”。……