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法兰克福印度分公司收购印度最大健身展

2018-05-14

出展世界 2018年1期
关键词:新秀参展商法兰克福

法兰克福印度分公司收购印度最大健身展

近日,法兰克福展览公司印度分公司宣布收购印度次大陆最大的健身与健康展Fitex India。该展会从2014年创办,每年在德里举办。2016年展会迎来42家参展商,接待12000名专业观众,展会总面积为7000平米。

2018年第四届展会将于5月5-6日在India Expo Centre & Mart博览中心举办,由法兰克福展览和原主办方联合组织。并购之后,法兰克福展览在印度的展会项目增加到20个。

Messe Frankfurt takes over Fitex

Messe Frankfurt Trade Fairs India, the Indian subsidiary of Messe Frankfurt, is taking over the largest fitness and health fair on the subcontinent. Fitex India was acquired from the previous owner and organiser Smart Events headquartered in the state of Haryana.

Since its debut in 2014, Fitex India has taken place annually in Delhi. At the event in 2016, 42 exhibitors attracted 12,000 trade visitors on a surface of 7,000 square metres including special event areas with a live stage, training section, and fringe events. The fourth edition of the sector meeting will take place May 5 to 6, 2018 in the India Expo Centre & Mart. The trade fair is organised by the two companies jointly. After this acquisition, Messe Frankfurt has 20 fairs and more than 35 conferences in its portfolio in India. messefrankfurt.com/FitexIndia

博闻与美国时装设计师委员会联手打造时装项目

日前,博闻公司时装展部门与美国时装设计师委员会(CFDA )达成独家合作协议,共同支持美国时装设计师和时装品牌,并鼓励新秀设计师的成长和时装行业的整体发展。作为合作协议的一部分,CFDA 与博闻时装展部门将共同打造一些项目,帮助新秀设计师实现商业成功。双方还将进一步探讨纽约时装周和相关时装推广周的举办时间。

Fashionable partnership

UBM Fashion has partnered with the Council of Fashion Designers of America (CFDA) on an exclusive partnership designed to support American fashion designers and brands and promote the growth of emerging talent and the fashion industry as a whole. As part of the partnership, CFDA and UBM Fashion will create programs that help talented emerging designers bridge the gap between compelling design and commercial success.

UBM Fashion and the CFDA will also collaboratively coordinate the timing of New York Fashion Weeks and related Market weeks for mens and womens fashion. Additionally, PROJECT will present four participating Designers for the first time during NYFW.

德國展商参展预算平均提升4%

近日,AUMA发布2018年德国展览趋势报告,公布了对500家参加B2B展会的参展商的调研结果。报告显示,德国企业依然十分依赖于B2B展会上的面对面沟通与产品的真实演示。28%的德国企业表示,在2018年和2019年,将增加在德国国内外的参展投入。57%的企业表示将保持目前的参展投入。只有14%的企业计划降低参展投入。整体而言,受访的德国企业在未来两年的参展预算将比2016-2017年度平均增加4%。

More investment in quality of trade fair appearances

According to the result of the AUMA MesseTrend 2018 survey of 500 representative selected companies that primarily exhibit at B2B fairs, German business continues to rely heavily on personal communication and real product presentations in its B2B marketing. More than one quarter (28%) of German companies that exhibit at trade fairs want to invest more money in these participations both in Germany and abroad in 2018 and 2019. Another 57% plan to spend at the same level, and only 14% anticipate lower expenditures. On average, companies want to increase their trade fair budgets by 4% for the next two years compared with 2016-2017.

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