平海+单金辉+陈进冠

摘要：信息对接水平是决定农超对接中各主体生产经营结果、供应链效率和风险规避能力的重要因素。高水平的信息对接将通过主体间稳定的对接关系缓解信息不对称现象、降低交易成本、帮助实现农产品的质量安全可追溯性、综合治理与整体优化农超对接。研究发现，由于农超信息对接存在结构性差异，当前中国农超信息对接处于低水平状态，构建了农超信息对接的绩效评价体系，运用层次分析法和熵值法进行实证分析，结合调研数据，评出人员与技术是影响农超信息对接绩效最关键的影响因素，广州市东升农场有限公司所在供应链是相对最高效的农超信息对接供应链。

关键词：农超信息对接；绩效评估；AHP；熵值法；信息共享平台

中图分类号：F252.8 文献标识码：A 文章编号：0439-8114（2017）15-2983-08

DOI：10.14088/j.cnki.issn0439-8114.2017.15.046

Abstract： The level of information connection makes a decisive effect on the result of the production， the efficiency of the supply chain and the capability of avoiding risks on different units in “Farmer-Supermarket Partnership”. The efficient information connection synthetically operates and optimizes “Farmer-Supermarket Partnership” by the means of setting up steady relationship between different units， which relieves the information asymmetry， lowers the transaction costs and helps to build up traceability of the agriculture. According to the research， considering the structural discrepancy， the information connection in “Farmer-Supermarket Partnership” in China is under a low level. The research has built up an evaluation system of the information connection in “Farmer-Supermarket Partnership”， and carried out the empirical analysis with the help of AHP and entropy method. The data analysis indicates that human resources and technology were the critical factor impacting the performance， and the supply chain including Guangzhou Dongsheng Farm Corporation was the most efficient one.

Key words： information connection in “Farmer-Supermarket Partnership”；assessment；AHP；entropy method；information sharing platform

農超对接作为中国当前一种新型的农产品流通模式，减少了流通环节，缩短了信息传递的链条，产销之间也通过对接建立了相对稳定的信息对接机制，能够帮助实现农产品的质量安全可追溯性，综合治理与整体优化农产品供应链，保障农产品质量安全。信息对接水平是决定供应链中企业生产经营结果、整条供应链效率和风险规避能力的重要因素[1]。农超对接的信息对接（简称“农超信息对接”）涉及农产品性质、农产品流通特点和各主体的处理信息的能力。农超对接主体使用信息设备和软件收集、交流、储存丰富的关于产品、买方、卖方、交易及服务等各类的信息，处理成能满足相关主体需要的有效信息，并进行分析利用。……