（文/图）柯林・冈下胜美

通过独特的景观环境寻找意义和记忆

A Search for Meaning and Memory Through Unique Landscape Environments

（文/图）柯林・冈下胜美

柯林・冈下胜美博士在新加坡、伦敦和纽约设有办公室，作为知名景观建筑师和雕塑艺术家，他为人们提供景观建筑设计趋势的全球视角，将景观建筑设计与酒店业和高端住宅开发联系起来。

With offices in Singapore, London, and New York, Dr. Colin K Okashimo, landscape architect and sculpture artist offers a global perspective on the trend of landscape architectural design as it relates to the hospitality industry and high end residential developments.

“最近几次出差过程中，我有幸与酒店业的一些行业领导展开合作，这些行业领导包括物业开发公司、房地产顾问公司、大型建筑和精品建筑、室内设计和景观设计公司首席执行官和总裁以及其他艺术顾问和公关专家。我可以和大家分享一下我的研究成果……”

"In my recent travels I have had an opportunity to work with a number of industry leaders in hospitality including CEOs and presidents of property development companies, real estate consultants, both large and boutique architecture, interior and landscape design firms as well as art consultants and public relations experts. Here are my findings…."

· 独立且频率高的商务休闲旅行者设定了最高层次的客人期望新标准。这仍然没有改变。现在，这已加快设计业的发展，将设计业推到更加复杂的新高度。我认为可用“五良好”来概括这些商务休闲旅行者：良好的教育、良好的旅行经验、良好的阅读习惯、良好的信息渠道以及良好的关系……并且，他们的需求越来越高。他们坚持的基本理论是：“如果目的地环境与我自己国家的生活标准一样或者甚至更差，那我为什么要到这个地方来呢？

· The independent, frequent business and leisure traveler is known to set the benchmark in terms of new standards for the highest levels of guest expectation. This has not changed. If anything it has accelerated and pushed the design industry to new levels of sophistication. These travelers have what I refer to as “The Five WELLS”: WELL educated, WELL travelled, WELL read, WELL informed and WELL connected …and they continue to demand more. Their rationale being “why would I travel if my environment is the same or even worse than my living standard in my home country?”

· 客人需要的体验不但要“新奇新鲜”而且需要与到访的目的地存在有意义的关联。许多生活酒店品牌承诺给客人带来这种体验，但是没有几家酒店实际上为客户奉上真正有意义和令人难忘的最终产品。大多数情况下，只有短时记忆影响是比较肤浅的。

· Guests want an experience which is not only ‘new and fresh’ but more importantly an experience that is meaningfully relevant to the place where they visit. Many lifestyle hotel brands promise this experience but few actually deliver an acceptable level of meaning and memory into the finished product. In most cases it is superficial and shallow with short term memory impact.

· 高端住宅开发在许多方面是豪华酒店和度假区的延伸，也强调可实现更加有意义解决方案的方法；