On July 21, 2016, Shanghai Jahwa New Products Launch Press Conference was grandly held in Shanghai Expo. The theme of the conference is “Integration & Innovation”. At the conference, Mr. Wenjian Xie, the president and CEO of Shanghai Jahwa introduced the in-depth thinking of Jahwa,with one hundred years of history, on integration and innovation. Its brands and new brands of Jahwa launched new products. The digital marketing business department externally introduced the achievements in speeding up the digital marketing business and development direction of Jahwa.

At the press conference, Mr. Xiaohua Qian, the president of Alxa SEE (Social Entrepreneur Ecology), Mr. Lawrence Xu, the famous international design specialist shared the cooperation achievements with Jahwa. Over 400 important guests, including government leaders, major stockholder representatives, industry leaders, investor representatives and media reporters attended the press conference.

Integrated innovation to promote enterprise transformation and upgrading

Shanghai Jahwa celebrates 108thAnniversary in this year. As one of richly historied enterprises in China,Shanghai Jahwa has massive culture background. Under the high-speed development of commercial civilization, Jahwa is also actively engaged in self-reform and development of new products.

Mr.Wenjian Xie said that Jahwa is facing with many problems such as macro-economic slowdown, sharply increased overseas consumption, the development of e-business, and outburst of experience economy, and other new situation.Jahwa needs to continuously integrate and innovate.

2016 Shanghai Jahwa New Products Launch Press Conference

Jahwa will start from four following ways. Firstly,through integration of “100-year classics” and “time trend”, it will create alive aesthetics culture, and establish the communication pattern of customers in a new period.Secondly, through the integration of “national enterprise”and “international version”, it will open the international market and promote Chinese brands around the world.Thirdly, through integration of “Chinese culture” and“modern science and technology”, it will achieve the competition advantages of product differential and create high-quality products. Fourthly, through integration of“enterprise benefit” and “social benefit”, it will create scientific management of stockholder’s culture and achieve the maximization of enterprise benefit.

Jahwa always insists on product R&D in different styles,instantly dealing with the market change; communicating with customers, and comprehensively promoting customer’s experience; creating the modernized management system;formulating scientific decision making.

Through integration and innovation, Jahwa aims to provide better experience and feeling of value for customers, return sustainable gains for investors, in order to become a more excellent enterprise.

Jahwa also changed launching cycle from twice a year to once a year. Mr. Wenjian Xie said that it can concentrate resources and promote the efficiency of launching new product, and protect the sales of the product. In this year,Jahwa’s new products have made good progress in research and development. It is predicted that the launching amount of new products will increase by more than 25% compared to last year. The R&D cycle is also continuously shortened along with the promotion of efficiency, and regular research and development cycle is reduced from 15 months to 13 months, the cycle of special project can be reduced to about 10 months.

In recent years, Jahwa has carried out a series of exploration strategies on sustainable development, and fulfilled the responsibility of protecting environment through energysaving and emission-reduction, consumption reduction and effect enhancement in production and operation processes. At the end of last year, Jahwa joined SEE as the first enterprise of daily chemical industry, and advocated the idea of environment protection in the industry. At the press conference, Mr. Xiaohua Qian, the president of SEE was grateful for Jahwa’s efforts to environmental protection, and appealed more enterprises in the daily chemical industry to support the environmental protection under the leading of Jahwa.

New product promotes customer’s experience

During the conference, sub-brands of Jahwa such as HomeAegis, Giving, Liushen, Pien Tze Huang, Herborist respectively displayed new products to the visitors.

New series product—milk grain embryo series

Home care brand—HomeAegis introduced a new product—HomeAegis laundry detergent with enzyme.As an effective cleaning component, enzyme has four properties that no other surfactant has: nature and environment friendly, stain removal, rapid decomposition and easy bleaching. HomeAegis laundry detergent with enzyme can meet customer’s demands on functions of cleaning, caring, degerming and odor removal, and comprehensively promote the cloth washing experience.Meanwhile, developing laundry detergent is the one of important measures of HomeAegis brand innovative strategy. In the future, HomeAegis will innovate from three aspects: product line extenson, product function upgrade and combination of rational appeals and emotional appeals of customers. HomeAegis will become the brand that customers are pleasure to use and share, and it will help them to enjoy life happily with higher quality.

Giving, the professional baby care brand, launched new series product—milk grain embryo series. The products preferentially selected oat embryo and maize germ from over 400 grains across the world as the raw materials. In order to remain more skin-benefiting factors in oat embryo and maize germ, the Giving depended on the powerful scientific research strength of Giving’s baby care research center, and used the constant-temperature cold-rolling extraction technology. Meanwhile, the products also selected the high-quality milk which contains various caseins and can form protectve film on the skin surface lipid. It can make baby’s skin soft and smooth. The milk grain embryo series product play an important role in Giving’s growth strategy. Giving will expand the supermarket channel, focus on the emerging and e-commerce, and create the most influential and professional baby care brand in China.

The popular brand Liushen launched Liushen Chinese herbal medicine silicon-oil-free hair care series, including three products which are nourish and soft series, fresh and dandruff series, clear and oil control series. The Liushen Chinese herbal medicine silicon-oil-free hair care series is added with Liushen stock solution and applies innovative micro emulsion technology instead of silicon oil, and reaching the effect of no residue, no block, and no irritation to scalp. Besides, Liushen introduced the Liushen Chinese prescription essence shower gel series through e-commerce channel in July. Liushen firmly holds the brand core of “summer” and “Chinese herbal medicine”, and keeps stable growth and strong market position in recent years.In the future, Liushen will create more fresh brand image through marketing innovation.

As one of important results of external cooperation strategies, the joint venture company established by Jahwa and Pien Tze Huang launched Pien Tze Huang“Tooth heat reducing” series toothpaste. Specific to the busy people, the“Tooth heat reducing” series has the ability to fight inflammation. It cooperated with famous flavor company, and applied the technology wining the Nobel Prize in Chemistry to the flavor production, and able to effectively relieve dry mouth, gum red and bleed,bad breath and other problems. At present, the market capacity of oral care in China is over RMB 30 billion, and the efficiency toothpaste market is growing rapidly. Pien Tze Huang aims to expand the high-end oral care market,and devoted to create the leader brand of oral care.

At last, Herborist presented the latest high-end anti-aging product—“Yu · skin refreshing by the five elements” through the naked eye 3D form. This product extends the core concept of “ancient prescriptions + science and technology”of Herborist, follows the classics of the ancient prescription“Taixing grass and five-element pill”, fundamentally keeps balance of five elements of skin and is shown as “five-element skin refreshing formula”. Meanwhile, Herborist Group applies the international high technology M³ micro-capsule technology to promote the rebirth and repair abilities of skin,and reduce deep wrinkles and meet the higher demand of customer on anti-aging. The package of “Yu · skin refreshing by the five elements” shows “Orient beauty, international style” of the Herborist. This series perfected the high-price level anti-aging product, and strengthened the Herborist’s competitiveness in anti-aging market. Meanwhile, Herborist displayed the “amazing time” 18-anniversary limited jewel box designed by international designer Lawrence Xu.

Maxam further displayed amino acid face-cleaning;HomeAegis displayed kitchen cleaning products; “Tea Beauty”displayed the mask, eye mask and other products; Herborist collection also launched mask, liquid foundation, and other make-up products.

Digital marketing business gain significant achievements

The E-store of Shanghai Jahwa

Along with the rapid development of the Internet,Jahwa has expanded investment to the digital marketing business in recent years, and the important functions of online channel on corporate performance and customer’s communication are becoming more prominent. At the conference, Jahwa showed the latest digital marketing business achievements and development trend.

In order to deeply learn about the customer’s demands and help the brands and channels development, Jahwa has deeply analyzed the core customer information through the big data. For example, through analysis of Ali beauty product, mother & baby, personal care, and home care,and cooperation with other platform at database, Jahwa created the new product development to be an opened innovative platform, deeply excavated the opportunity of daily chemical industry, found the differences and segment consumers, and drave product innovation, linked the online and offline member relationship management relationship, further opened up the channel on the basis of the existing O2O, and segmentation further expanded a new consumption market.

Jahwa is always the leader of the industry in terms of innovation marketing and resource integration on the entertainment marketing chain. On the shopping Festival(hereinafter called “11.11”) of 2015 of china, Jahwa tried the brand-new T2O entertainment marketing mode for the first time, sponsored Tmall “11.11” party and created the industry value link integrated with TV, mobile phone and on-line shopping platform. In this year, Jahwa will rely on fans economy and integrate celebrity spokesperson,Intellectual Property Cooperation, User Production Content (UGC), Professional Generated Content (PGC),so as to penetrate the entertainment marketing into the process of integration of the industry chain. In the future,Jahwa will further deepen the entertainment marketing.

Besides, Jahwa launched its first E-store at the new product launch conference. In the second half of this year, E-stores in Shanghai Hongqiao Ariport and Pudong Airport will come into operation.