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法国人对长棍面包热情下降

2013-12-09ByGeobeats

疯狂英语·原声版 2013年11期
关键词:面包师面包店电讯报

By Geobeats

French people are reportedly eating fewer baguettes than ever before. In 1900, the average Frenchman ate three or more baguettes a day. In 1970, that number went down to one. But now, on average, Frenchmen are eating half of a baguette every day.

Even though France has the highest density of independently-owned bakeries in the world, there are fewer bakeries operating now than there were in 1950.

The Bakers and Millers Government Lobby has started a national campaign to try and get more people to buy and eat baguettes with a slogan saying,“Hi there. Have you picked up the bread?”

There are two kinds of French bread. One is the designated traditional French baguette that is made from flour, salt, water and 2)leavening oils with no additives. The other is faster to make, cheaper and more popular, accounting for 75% of bread sold in France.

A spokesperson from the French Bread Promotion Group said the baguette is losing ground to rival products like cereal at breakfast, biscuits at tea time, pasta and rice at other meals. But the Telegraph reports that nearly 98% of people in France still eat bread of some kind daily.

据报道,法国人食用长棍面包的量比以前少了。1900年,平均每个法国人每天吃3根或3根以上的长棍面包。到了1970年,这个数字下降到1。但现在,法国人平均每天只吃半根。

在法国,尽管私营面包店的密度全世界最高,但是与1950年相比,面包店数量还是减少了。

面包师与磨坊业政府院外游说团体开展了一个全国性运动,尝试让更多人购买和食用长棍面包,他们的口号是:“你好,买面包了吗?”

法国面包一般有两种:一种是传统的法国长棍面包,由面粉、盐、水以及发酵油做成,没有其他任何添加物;另一种做法则简单得多,而且更便宜,受众更广,占法国面包销售量的75%。

“法国面包宣传协会”的发言人说,相比早餐的麦片粥、下午茶的饼干以及其他正餐的面食和米饭,长棍面包的竞争力大不如前。但是英国《每日电讯报》网站报道,接近98%的法国人每天仍然吃面包。

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