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网络时代,报纸该何去何从?

2023-04-14江苏

疯狂英语·新悦读 2023年3期
关键词:广告业务点石成金定语

江苏 李 俊

互联网新闻媒体的出现及人们快节奏的生活方式使得报纸的发展前景不容乐观。

主题语境:社会热点问题 篇幅:300词 建议用时:6分钟

1Print newspapers will soon be part of our history.While the Internet and some other media are rapidly developing in a world where people's lifestyles are more than busy, there seems to be less time for newspapers.The newspaper industry, in countries where newspapers have dominated as a medium for many years,is now struggling more than ever.

2Newspaper circulation (发行 量)has been declining since over 40 years ago.“In one or two generations, a society where you will access a newspaper only from a hand-held screen,”warns William Papatassos,aBlue&Goldadvisor(顾问).

3The Internet attracts most of the younger people.The problem of newspapers is called“the problem of the 18 to 35-year-old people”.This group of people are not willing to replace the regular readers who grew up using this traditional medium.And they like to surf the Internet to search for information.Some experts predict that by 2043,in America and many other countries,newspapers will no longer exist.

4Fortunately, print newspapers still exist and offer advantages to readers.“Newspapers encourage more thoughtful thinking,”says the journalist Kathleen Jasonides.At this point,there is still room for it.Some people do not like reading shortened articles online.

6The only thing that we know for sure is that print newspapers are facing a crisis due to lack of revenues from traditional advertising and the appearance of the Internet.

Reading Check

Inference 1.What can be inferred about print newspapers according to the text?

A.They're facing a greater opportunity.

B.They're always part of people's lifestyles.

C.They're suffering a dreadful challenge.

D.They have been a leading medium.

Detail 2.Why are the people aged 18-35 mentioned in the text?

丹·艾瑞里在他的《怪诞行为学》书中指出,人具有自身的行为规律[2]。所以研究一个人的决策行为,重点是找到这个人的行为规律。分析社会行为其实也是在找寻社会的行为规律,从而映射到校园中,也是在找寻学生的行为规律,找到规律就可以利用它,将其引导至希望看到的方向上去。培养学生的良好行为素质,其实也是找寻规律和利用规律的过程,只要出发点是好的,那么研究社会行为,并利用它内在的行为规律就会更好的为社会服务。

A.To show they aren't ready to use other media to replace newspapers.

B.To show they regard the Internet as a main source of news.

C.To show they are the regular readers of print newspapers.

D.To show they are growing up using the traditional medium.

Detail 3.What's special about online editions compared with print newspapers?

A.They encourage more thoughtful thinking.

B.They offer more specialized information.

C.They offer articles of even higher quality.

D.They have fewer excellent journalists.

Inference 4.What's the author's attitude to print newspapers'development at present?

A.Intolerant.

B.Confident.

C.Negative.

D.Unclear.

Language Study

Difficult sentences

1.This group of people are not willing to replace the regular readers who grew up using this traditional medium.这群人不愿意取代那些使用这种传统媒体长大的固定读者。

【点石成金】该句中,who 引导的是一个定语从句,the regular readers 为先行词。be not willing to do意为“不愿意去做……”。

2.The only thing that we know for sure is that print newspapers are facing a crisis due to lack of revenues from traditional advertising and the appearance of the Internet.我们唯一可以肯定的是,由于传统广告业务收入的不足和互联网的出现,印刷报纸正面临着一场危机。

【点石成金】该句中,第二个that 引导的是一个表语从句。face a crisis 意为“面临一场危机”,lack of revenues意为“缺乏收入”。

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