用火炬点亮冬奥会的光芒，用拼搏写下冬奥赛场的辉煌。祝福祖国，祝福中华健儿，冬奥会梦想成真！祝愿2022年冬奥会圆满成功！

The torch lit up the light of the Olympic Winter Games， and Beijing attracted the attention of the world. Best wishes to the motherland， good results for Olympic athletes， and wish the Beijing 2022 Olympic Winter Games a complete success！” Jianhua Zhongxing expressed deep wishes for Beijing 2022 Olympic Winter Games with actions and words.

必要的运动装备，不仅能有效避免运动伤害，带来舒适的运动体验，还能激发人们对于运动的长久热爱。尤其是冰雪运动项目，一套舒适、安全的运动装备对于我们的户外运动尤为重要。

早在2003年，山东建华中兴手套股份有限公司就盯上了滑雪装备的领域，致力于成就一番事业。经过近20年的悉心耕耘，建华中兴已拥有完善的研发设计、销售、生产、质量管控体系，成为了行业中的领头羊，不仅是山东省滑雪手套地方标准起草单位，还是国家级滑雪手套行业标准起草单位。

2017年2月，固定资产超1亿元的建华中兴在全国中小企业股份转让系统新三板挂牌成功。前不久，为助力国家“三亿人上冰雪”的口号，又与济宁北纬三十五度纺织品公司举行签约仪式，力求实现强企联合、互利共赢。在签约仪式上，山东建华中兴手套股份有限公司与北纬三十五度纺织品公司达成战略合作协议，将共同实现网销滑雪手套超过1000万元的目标。

随着近年来冬奥会的影响不断加大，冰雪运动已然突破小众项目的头衔，尤其是滑雪产业的发展迎来新高潮。我国的冰雪运动虽然起步晚，但发展速度快。国内滑雪场的滑雪人次由2018年的1970万，上升到2019年的2090万。一家滑雪机构的CEO就曾表示，其机构在全国大约有3万名会员，总共接待人次超过10万人次，滑雪领域的消费可见一斑。建华中兴正是看准了滑雪在国内市场的潜力，十几年来致力于为滑雪爱好者们提供全方位的装备及技术服务，为滑雪产业做好后备军。

滑雪手套领导者

作为专业从事滑雪装备研发设计的企业，建华中兴一心把滑雪手套做专做精。其高档滑雪手套，采用巴基斯坦羊皮和防水防风复合布料；手指有触屏功能，方便戴着手套使用手机；手掌有耐磨PU，设置菱形纹路抓握雪杖更牢固、安全；食指有刮雪器，方便清理雪镜防止影响视线。不仅外观简单大方、做工严谨细致，更有多重功能，贴近消费者需求，方便使用。

除高档滑雪手套外，建华中兴还有多种功能性手套，比如电加热手套，针对严寒地区、人体自发热不足时设计的手套。内含碳纤维加热材料和锂电池，共有三个温度档位，不同档位持续时间不同，最低可以在零下40℃的环境使用，自发热的内里可以有效防止温度流失。羽绒手套，相比常规滑雪手套，羽绒手套重量更轻且保暖效果更好。手套蓬松穿戴后更加舒适。建华专业的自动手套充绒设备，使得每副手套的充绒量可以精确到0.01g。压胶条手套，利用热压胶条工艺封闭缝纫针洞，使手套达到100%防水。防穿刺手套，具有防油污染，防钝器，防针头穿刺等功能，为特殊工种工人作业提供完备的手部保护等。

“以人为本”的设计导向

对于运动和科技的结合，建华中兴秉持着“产品应该服务于人，科技应服务于运动”的理念，每次研发产品前都要首先了解消费者和运动员真正的需求，以完成运动员和消费者的需求为目的，将产品迭代升级，做出运动员眼中真正的科技产品。对于产品向时尚产业的進军，建华中兴表示，要想开发自有时尚品牌，品牌的风格要符合公司品牌的调性，一味的借鉴只会让自己的定位越来越模糊不清。

面对目前市场的激烈竞争，在销售方面，建华中兴线上线下渠道并行，在维护好老客户的同时，加大力度开发线上客户；在生产革新方面，注重工厂数字化转型，减少信息传递过程，用数据说话。

冬奥的风口

冬奥会的开始必然会让更多人了解到冰雪运动、滑雪运动，这对建华中兴来讲无疑是一个契机。感兴趣的人多了，人们对于运动装备的购买力自然也会上升。目前国内冰雪运动市场还没有建立起成熟的体系，不论是冰雪项目机构、赛事、场地，还是运动装备生产商，都尚未发展到一家独大的情况。这正是冰雪产业企业的机会，“趁此机会，我们正在大力发展我们的品牌。除了开发自己的自由品牌外，还同一些有实力的运动制品公司保持深度合作，让公司更上一层楼。”

“带动三亿人参与冰雪运动”目标的实现离不开社会各界的参与，正如本届冬奥会的主题“一起向未来”一样，冰雪运动的发展离不开团结和集体的力量，也离不开在背后默默提供运动支持的装备生产商。建华中兴用实际行动和话语对本届冬奥会表达了深深的祝愿，“火炬点亮了冬奥会的光芒，黄色的皮肤凝聚了全世界的目光。祝福祖国，祝福中华健儿，祝愿2022年冬奥会圆满成功！”

Necessary sports equipment can not only effectively avoid sports injuries， bring comfortable sports experience， but also inspire people to love sports for a long time. Especially for ice and snow sports， a set of comfortable and safe sports equipment is particularly important for outdoor sports.

As early as 2003， Shandong Jianhua Zhongxing Ski Products Co.， Ltd. focused on the field of ski equipment and committed to ice and snow sports. After nearly 20 years of hard work， Jianhua Zhongxing has developed a sound R&D， design， sales， production and quality control system， and has become a leader in the industry. It is not only the local standard drafting unit of ski gloves in Shandong， but also the national standard drafting unit of ski gloves industry.

Jianhua Zhongxing， with fixed assets of more than 100 million yuan， was listed on the National Equities Exchange and Quotations in February 2017. In order to support the goal of “300 Million People Participate in Winter Sports”， Jianhua Zhongxing signed a contract with Jining Beiwei 35° Textile Co.， Ltd. to achieve win-win cooperation. At the signing ceremony， the two companies reached a strategic cooperation agreement to jointly realize the goal of online sales of ski gloves exceeding 10 million yuan.

A leading enterprise in the ski glove industry

As a professional enterprise engaged in the research and development of skiing equipment design， Jianhua Zhongxing’s highend ski gloves， using Pakistan sheepskin and waterproof and windproof composite fabric； finger touch screen function is easy to use the phone while wearing gloves； there is a wearresistant PU on the glove， and the diamond pattern is set to grasp the snow pole more firmly and safely； there is a snow scraper at the index finger of the gloves， which is convenient to clean the snow mirror and prevent the sight from being affected. Gloves are not only simple and generous in appearance， rigorous and meticulous in workmanship， but also have multiple functions， which are close to consumer needs and convenient to use.

In addition to high-end ski gloves， Jianhua Zhongxing also has a variety of functional gloves， such as electric heating gloves for cold areas， containing carbon fiber heating material and lithium battery， there are three temperature gears， different gears of different duration， it can be used in minus 40℃， the self-heating interior can effectively prevent heat loss. Compared to regular ski gloves， down gloves are lighter and warmer， which are more comfortable. Jianhua Zhongxing’s professional automatic glove filling equipment makes the glove filling amount accurate to 0.01g per pair. Laminated rubber gloves use hot-pressed rubber strip technology to close the sewing needle hole， making the gloves 100 percent waterproof. Anti-puncture gloves have the functions of preventing oil pollution， blunt object and needle puncture， providing complete hand protection for special workers.

Sports and technology

For the combination of sports and technology， Jianhua Zhongxing holds on the concept of “product should serve the people， science and technology should serve sports”， Every time before developing a product， they first understand the real needs of consumers and athletes， and upgrade the product to make a real technological product in the eyes of athletes. For the product to enter the fashion industry， Jianhua Zhongxing said that the style of self-owned fashion brand should conform to the company’s brand positioning， blindly learning will only make their positioning more and more ambiguous.

In the face of fierce competition， in terms of sales， Jianhua Zhongxing has online and offline sales channels. While maintaining old customers， Jianhua Zhongxing has intensified efforts to develop online customers. In terms of production innovation， they pay attention to the digital transformation of factories， reduce the process of information transmission.

Market opportunities brought by the Olympic Winter Games

Holding the Olympic Winter Games is bound to let more people know about ice and snow sports， which is undoubtedly an opportunity for Jianhua Zhongxing. With more people interested， the purchasing power of sports equipment will naturally increase. At present， the domestic ice and snow sports market has not established a mature system， no matter the ice and snow sports institutions， events， venues， or sports equipment manufacturers have not developed to a dominant situation. This is an opportunity for companies in the ice and snow industry. “We are taking this opportunity to develop our brand. In addition to developing its own brand， we have also maintained deep cooperation with some powerful sports products companies to make the company to the next level.”

The goal of “300 Million People Participate in Winter Sports” is inseparable from the support of all sectors of society. Just as the theme of the Beijing 2022 Olympic Winter Games is “Together for a Shared Future”， the development of ice and snow sports cannot be achieved without the collective strength and the support of equipment manufacturers.

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