2022北京冬奥会一定会让全世界看到中国民众对冰雪运动的热情和中国冰雪产业的蓬勃发展。

With the efforts of all Chinese people， the Beijing 2022 Olympic Winter Games should show the world the enthusiasm of Chinese people for winter sports and the vigorous development of China’s winter sports industry.

2022年北京冬奧会的脚步越来越近了，为了助力冬奥，推动中国冰雪运动走上科技创新之路，2021年11月22日北京三夫户外有限公司在经过意向确认、总局审批、挂牌摘牌和冬季运动管理中心签约等程序后正式向冬季运动管理中心和各雪上项目国家集训队赞助X-BIONIC品牌旗下Energy Accumulator聚能系列全新一代4.0产品并成为了中国国家自由式滑雪U型场地队供应商，在一个冬天的上午China Textile记者特意采访了三夫户外创始人及董事长张恒。

心怀祖国——走在科技助奥的路上

说到X-BIONIC品牌张恒如数家珍，“X-BIONIC是瑞士黑科技运动奢侈品牌，其将仿生学技术创造性应用于服装领域，具有深厚技术底蕴和持续创新能力，在全球拥有超过800项技术的专利，连续13年获得PlusX创新技术大奖，连续16年获得41个德国红点奖，在恒温系统等核心仿生科技领域名列前茅。目前在欧洲有超过20个国家滑雪队使用X-BIONIC的产品作为体育竞赛装备，穿戴X-BIONIC产品的运动员在包括冬奥会在内的国际滑雪大赛中，共获得了超过1，210枚奖牌（该统计自2013年-2020年4月）。X-BIONIC赞助瑞士国家高山滑雪队取得了19-20、20-21两个赛季欧洲高山滑雪总积分冠军。”

在回答X-BIONIC品牌下Energy Accumulator聚能系列产品为什么适合于滑雪穿着？它是怎样在寒冷中保持运动员身体恒温的？张恒说“滑雪运动的着装面临两个大的挑战：一是在低温环境要高度保暖，二是在滑行运动中要排汗舒爽，不能燥热。X-BIONIC的聚能加强系列（ENERGY ACCUMULATOR）通过多项专利技术和持续研发改进，良好地实现了上述功能。立体编织结构可以导引存储汗水和空气，有高度保暖功能，而在运动中身体温度较高时，通过汗水蒸发和外层冷却的汗水进行降温。聚能加强产品使用间歇性压缩技术在保持肌肉稳定的同时降低对血液循环的影响，保持了身体的运动灵敏度；一体编织结构和优质纱线可以让产品较长时间穿用而没有太大的异味。这些功能累加，让XBIONIC的聚能加强系列的滑雪功能内衣、滑雪袜、护脸、护脖等产品成为滑雪运动的专业选择。”

众所周知X-BIONIC品牌是瑞士知名运动奢侈品牌，2019年三夫代理引进，后来又重金收购过来，张恒道出了其中的原因：“三夫公司一直在考虑收购一个国际专业户外运动品牌，收购有三个考量，其一是品牌专业高端且有独特科技，其二是品牌产品要应用于跑步、滑雪、骑行等新兴时尚运动中；其三是价格合适，X-BIONIC几乎完美地符合了这几个要求。现在品牌在飞速发展，在跑步越野跑及滑雪领域，X-BIONIC品牌产品已经被广泛认知；在射击领域，包括奥运冠军杨倩、张常鸿等优秀选手在训练和比赛中都在使用。我们已和GORE-TEX，Schoeller、Polartec、Pertex、Primaloft、Allied、Toray、Cordura、Carvico等功能面料品牌合作，将陆续推出冲锋衣裤、单双板滑雪服、羽绒服、抓绒、跑步、商务等产品，形成了贴身层+中层+外层全系列产品结构。” 在谈到X-BIONIC品牌的主旨“时尚服从功能，功能引领时尚”，张恒解释到“功能引领时尚”这个理念尤其适用于户外运动产业！一是提升运动表现的功能，比如X-BIONIC的恒温、间隙性压缩、保暖排汗技术，可以帮助冰雪、射击、越野跑等运动员合理管理身体能量状态，从而提升运动成绩；二是专业户外用品的保护功能，比如防水透气，保暖，结实耐用等。”

敢想敢干——走在梦想成真的创业之路上

“足够坚韧的理想可能变成现实，亚马逊雨林的蝴蝶煽动翅膀可能引发北美原野的一场飓风，每一份努力都会产生一下效果。”谈起创业之路，张恒不由感慨起来。

从1997年北大东门外的一个30平方米的小店发展到今天市值近30亿元的大公司，三夫户外经历了二十多年的艰辛创业和发展，回想起当初创业的情景张恒心情激动起来，“我的创业之路都源于我最初的梦想。大三时听到有人说一个人在而立之年感觉自己的人生近乎空白，什么也没做成，当时自己的内心受到很大震撼，于是我写下自己的几十条梦想，比如要成功经营一家企业，周游世界，拍电影要写书等等。这一路走过来历尽了风霜雨雪，艰难万险终于把这些当初的梦想都一一实现了，在这期间我曾经回老家养过鸭子，种过柴胡，带着十几块钱去南方闯荡，当过缝纫工，去饭馆打小工，在饭馆打工的时候一天给几百只鸡褪毛，烫的手通红，没钱住旅店就睡在鼓浪屿的大石头下面，睡在公交车上被早班司机师傅骂醒。大冬天花五块钱租来平板车去赵公口取货，回来的路上头发一缕一缕结成了冰棱；96年大学毕业和同学还有战友三个人一起开了家信息技术公司，第二年倒闭了，欠债20万元。即使这样我也不气馁，我是越战越败，越败越勇，绝不服输，三夫其实就是纪念我们三人最早成立的公司而命名的。”看着满脸沧桑却透着坚毅神色的张董，我心里油然而生一种敬佩之情，不由地想起了八十年代流行歌手郑智化的一首歌“苦涩的沙吹痛脸庞的感觉，像父亲的责骂母亲的哭泣永远难忘记，年少时总是幻想在海洋的尽头有另一个世界，长大以后为了理想而努力，渐渐忽略了父亲母亲和家乡的消息……永远在内心的深处听到水手说，他说风雨中这点痛算什么，擦干泪不要怕至少我们还有梦……”每一个成功人士的背后都是一部披荆斩棘的流血流汗史啊。当我的思绪还在歌声里漂浮时，忽然听到张恒乐呵呵地说，“不过最困难的时候我们走过来了，现在我们经营国际国内约300个专业户外运动品牌，涵盖徒步、跑步、露营、登山、攀岩、骑行和滑雪等运动领域。涉及滑雪的品牌约50个左右，包括雪服、雪鞋、雪具、附配件等。其中意大利专业滑雪服DAINESE、德国专业滑雪手套REUSCH等品牌为三夫户外在中国区总代理。我们采取线下线上多品牌多品类专业户外运动用品一站式购齐，全国连锁；组织户外赛事活动增进户外参与体验；设计建设运营亲子青少年娱乐、运动、安全培训综合素质教育基地。产品、服务、营地一体融合推动普及户外运动生活方式。国产品牌近些年在质量上有很大提升，已经和国际品牌相当，同时有供应链和价格优势，但需要在设计、对冰雪运动文化的理解和潮流引领方面做更多努力。”

初心不改——走在推動国人积极参与户外运动的路上

“我在北京大学上学的四年暑假期间，基本上每年都要去徒步旅行，1997年5月份去西藏，碰到了很多国外自助旅游者，他们自然愉悦的心态感染着我，户外运动在欧美是一个成熟而巨大的产业，50%的人都热衷，而在我们国家参与人数低于10%，所以中国的户外运动前景是巨大的。”

1998年10月三夫户外俱乐部正式成立，首次推出司马台长城徒步野营活动，之后每个周末节假日组织户外体验活动，从不间断，如今俱乐部有16万多会员，每年组织各类户外活动、赛事上千次，数万人每年随三夫走向户外，挑战自我，体验运动的乐趣。

讲到公司未来的发展方向，张恒说道：“我更关注如何提升公司的管理运营水平，提升服务品质，做好面向未来的发展构建；我关注员工是否具有敬业精神和服务胸怀，如何通过共同努力提升公司员工的收入和生活质量；关注公司为社会为顾客提供有正向价值的产品和服务，并逐步把三夫建设成为环境友好型企业。我个人也要不断阅读学习，努力提升自己，带领公司走向新的高度。”

借力冬奥，走在创新开拓之路上

在申奥时，中国政府曾向国际奥委会承诺到2022年中国要有3亿人上冰雪或者参与冰雪活动，在提到机遇和挑战时，张恒说道：“2022北京冬奥会将巨大地推动中国冰雪产业和户外运动产业的发展。我感受到，越来越多的人，包括青少年，学习滑雪，采购雪服雪具，冬季选择去雪场滑雪度假，这正成为一种新的时尚生活方式；最大的挑战在于培训教育，帮助人们科学地认识冰雪运动，认识冰雪装备并正确使用。为响应3亿人上冰雪的号召，我们将继续聚焦冰雪运动，全面启动x - b i o n i c品牌的产品设计研发、品牌营销和渠道建设，从而更好地为专业运动员和滑雪爱好者服务；同时我们在北京南山、西山、崇礼万龙、富龙、吉林松花湖、北大湖等雪场开设滑雪用品专营店；继续组织或参与赞助冰雪活动赛事培训等，前段时间我们X-BIONIC刚刚冠名赞助了在北京军都山滑雪场举行的第四届全国新闻媒体滑雪邀请赛，30多家媒体机构100多位媒体记者参赛。

With Beijing 2022 Olympic Winter Games approaching， in order to support the Games， Beijing Sanfo Outdoor Products Co.， Ltd. （Sanfo Outdoor） officially sponsored X-Bionic Energy Accumulator series of a new generation 4.0 product to the Winter Sports Management Center and the national training team on November 22， 2021 and became the supplier of China’s national half-pipe freestyle skiing team. We paid a special visit to Zhang Heng， founder and chairman of Sanfo Outdoor on a winter morning.

Nation in heart—science and technology to support the Olympics

Speaking of X-Bionic brand， Zhang Heng said， “X-Bionic is a Swiss black high-tech sports luxury brand. It creatively applies bionics technology to the field of clothing， and has profound technical heritage and continuous innovation ability. It has more than 800 technology patents worldwide and won Plus X Innovation Technology Award for 13 consecutive years. It has won 41 German Red Dot Awards for 16 consecutive years， and ranks among the top in bionic technology fields such as thermostatic system. X-Bionic products are used by more than 20 national ski teams in Europe， and athletes wearing X-Bionic products have won more than 1，210 medals in international skiing competitions including the Olympic Winter Games from 2013 to April 2020. X-Bionic sponsored the Swiss national alpine skiing team to win the Alpine World Ski Championships in the 19-20 and 20-21 seasons.”

Why is Energy Accumulator series of X-Bionic brand suitable for skiing？ How does it keep an athlete’s body warm in the cold？ “There are two big challenges in dressing for skiing： one is to keep warm in low temperatures， and the other is to feel comfortable during skiing， rather than getting hot and dry. X-Bionic’s Energy Accumulator achieves these features through proprietary technology and continuous development.

Sanfo Outdoor introduced X-bionic brand in 2019 and later acquired it. Zhang Heng said： “Sanfo Outdoor has three considerations for the acquisition. One is that the brand is professional and high-end and has unique technology； second， brand products should be used in running， skiing， cycling and other emerging fashion sports； thirdly， the price is right. X-Bionic almost perfectly meets these requirements. Now the brand is developing rapidly and XBionic products are widely recognized in many fields. We have partnered with Gore-Tex， Schoeller， Polartec， Pertex， Primaloft， Allied， Toray， Cordura， Carvico and other functional fabric brands to launch a full range of products.”Speaking about the theme of X-Bionic brand， Zhang Heng explained that the concept of “function leads fashion”is especially applicable to the outdoor sports industry！ It can improve sports performance. For example， X-Bionic technology of constant temperature， gap compression and warmth retention and perspiration can help athletes reasonably manage their body energy state and thus improve their sports performance. The protection of professional outdoor products， such as waterproof， air permeability， warmth， durable and so on.”

Dare to think and do—on the road to successful entrepreneurship

“Strong enough ideals can become reality， and every effort has an effect.” Talking about the road of entrepreneurship， Zhang Heng recalled，“From a 30 square meters shop outside the east gate of Peking University in 1997 to today’s market value of nearly 3 billion yuan of company， Sanfo Outdoor has experienced 20 years of hard entrepreneurship and development， Sanfo Outdoor is actually to commemorate the three of us founded the earliest company and named. However， we have come through the most difficult time. Now we operate about 300 professional outdoor sports brands both at home and abroad， covering a variety of sports fields. There are about 50 brands involved in skiing. We take offline and online multibrand multi-category professional outdoor sports products one-stop shopping； we organize outdoor events to enhance outdoor participation experience； we operate comprehensive quality education base. The integration of products， services and camps promotes the popularization of outdoor sports lifestyle. Domestic brands have improved a lot in quality in recent years and are on par with international brands. Domestic brands also have supply chain and price advantages， but they need to make more efforts in design， understanding of winter sports culture and setting trends.”

Original aspiration is unchanged—on the road to promote people to actively participate in outdoor sports

“I went hiking every summer during my four years at Peking University. Outdoor sports are a mature and huge industry in Europe and the United States. 50 percent of people are enthusiastic about outdoor sports. The number of participants is less than 10 percent in China， so the prospect of outdoor sports is huge.”

The Sanfo Outdoor Club was officially established in October 1998. It launched the Simatai Great Wall hiking camping for the first time. After that， it organized outdoor experience activities every weekend and holidays. Now the club has more than 160，000 members and organizes various outdoor activities and competitions every year. Tens of thousands of people go outdoors with Sanfo Outdoor every year to challenge themselves and experience the fun of sports.

Talking about the future development direction of the company， Zhang Heng said：“I pay more attention to how to improve the management and operation level of the company， improve the quality of service， and do a good job in the future development construction； whether the employees have professional dedication and service mind， how to improve the income and life quality of employees through joint efforts； the company provides positive value of products and services for the society and customers， and gradually build Sanfo Outdoor into an investment environment friendly enterprise. I will strive to improve myself and lead the company to new heights.”

Leveraging the Olympic Winter Games on the road of innovation and development

“The Beijing 2022 Olympic Winter Games will give a huge boost to the development of China’s winter sports industry and outdoor sports industry，” said Zhang， referring to the opportunities and challenges ahead， with 300 Million People Participate in Winter Sports in 2022， more and more people learn to ski and go to ski resorts for holidays， which is becoming a new fashion lifestyle. The biggest challenge is training and education to help people understand winter sports scientifically. In response to 300 Million People Participate in Winter Sports， we will continue to focus on winter sports and fully launch the product design and development， brand marketing and channel construction of X-Bionic， so as to better serve professional athletes and skiers. Meanwhile， we have opened ski stores in many ski resorts. Recently， XBionic sponsored the 4th National News Media Ski Invitational Competition held in Jundu Mountain Ski Resort in Beijing. More than 100 journalists from more than 30 media organizations participated in the competition. With the efforts of all Chinese people， the Beijing 2022 Olympic Winter Games should show the world the enthusiasm of Chinese people for winter sports and the vigorous development of China’s winter sports industry.”

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