MOODBOX——情緒盒子，名字来自于MOODBOX品牌创始人秦旭的名字谐音。正如品牌名一样，MOODBOX每个系列的灵感都由心而发，每件衣服也都有其自己的名字，他们或记录了一段心情，或讲述了一段故事，又或是追忆了一段过去。由于设计师常年穿梭于上海和巴黎之间，MOODBOX作为这两座城市的结晶，往往被称为“中韵西裁”，其服装既具有法式的优雅浪漫，又在简约的设计中蕴含着浓厚的中国文化底蕴。品牌创始人兼设计师秦旭作为最早一批进入中国非遗传统手工艺工作站，将刺绣应用在高级定制服装中的杰出设计师，新疆哈密维吾尔族刺绣、羌绣、蜀绣、锡绣、藏绣、盘绣、剁绣、盘金绣等非遗技艺她信手拈来，如数家珍。从设计到工艺，从颜色到版型，从细节到搭配，MOODBOX的服装语言中始终有中西方文化交融的影子。

作为品牌给人的第一印象，MOODBOX的LOGO也十分考究。它像是一个中式印章，也像一个可以安放情绪的小盒子。Logo的每一个方向都有出口，这就告诉了我们MOODBOX的处世哲学：人生有很多事情，只要我们变换立场、多角度去思考，就会找到不同的思路。

MOODBO， the name comes from MOODBOX founder Qin Xu’s name homonym. Like the brand name， each MOODBOX collection is inspired by the heart， and each piece of clothing has its own name that records a mood， tells a story， or reminisces about the past. As the designer shuttles between Shanghai and Paris all the year round， MOODBOX is often referred to as “Chinese style and Western tailoring”. Its clothes are not only elegant and romantic in French style， but also contain strong Chinese culture in simple design. Qin Xu， the founder and designer of the brand， is one of the first outstanding designers to enter China’s traditional intangible cultural heritage handicraft workstations and apply embroidery in haute couture clothing. From design to craftsmanship， color to pattern， detail to collocation， MOODBOX’s clothing language always reflects the integration of Chinese and Western cultures.

As the first impression of the brand， MOODBOX’ logo is also very elegant. It is like a Chinese seal， but also like a small box to place emotions. There are exits in every direction of the Logo， which tells us about MOODBOX’s philosophy： there are so many things in life that if we change our position and think from different angles， we will find a different way of thinking.